Retail
October 18, 2017
Data diving can sometimes yield surprising insights into customer segmentation. Image credit: Crystal
By Danny Parisi
NEW YORK – A deep dive into digital data can provide the kinds of insights a brand needs to reinvent its marketing strategy to fit modern consumers.
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","iv":"fff63e3591f3ab6730e2cfaa49237cac","s":"f202eac1356ebb59"}
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