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Fragrance and personal care

Estée Lauder looks for “fast fail time” within 30 days

October 18, 2017

Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder

 

By Brielle Jaekel

NEW YORK – During a panel at Luxury Interactive 2017 on Oct. 17, an Estée Lauder senior executive explained that the faster an A/B test fails, the better.

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