Fragrance and personal care
October 18, 2017
Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder
By Brielle Jaekel
NEW YORK – During a panel at Luxury Interactive 2017 on Oct. 17, an Estée Lauder senior executive explained that the faster an A/B test fails, the better.
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xm+xqkOm\/voO+mA4IsJ\/6pNjsW\/x5Dc9tv\/vbnZUijppsArA4nMbWr73qdQyMrAak7gVGB\/+w3EIJVUAqbFSPonFv54mQWxOMAQMQGwHiR2lezZI813HO4GeYo0PmWLgo2W2c5tBr+5JmHOeDbSn5TsOurE2o3tZhRvz4qm090TFpT7oEGdQPE5xUUoyDKpKutIjYTwJWM0CGl2vPhBr92SZsiBDmY9wpdS1opXTMVT0Wor\/3CI4hjBeZ96v0k7rBT\/X3PVuj7rKdU1oMIqn5bXgvSv1VeriqxB+gGacOsGDmuQR6yXfVicp4Q5x8sMKUIRmeDEdQsQ7DNKbJaTEam7AXEcwnm4uNPbFiOmJBR7w9rF3i7QHeF\/gb86kqkCCUqqOX\/oacUZaqLOf4BtLLLgWJHYmEmGvyhij6vI2PAQlHZ75msQNQEwm+vtaYCkUhvFMZXZhOx6MPqinLxVRhBEik+9vzOpdiAqUPsyPRFv5iMauMW3mNVAn6W56Pwb9oSj75jFhpaH77VF0RcIDu7vbClBbuuFXFNmpLODGsAuQZmUdUePqIKVhVhkk7n43tfSEV+ZJ2PjtSSdg9DuSoxRgzv9jtjpub1FrZc7LlIU9BaKmj6GtzB2u\/FUMrOa2yKRp87yWvxGIkknsiHLhNQq+lNXrrmTQAhXymrnybft\/RsCJTIs9goLUZURxLEbIV8iBlvdsc4ZMxPQBpqVpAl\/RNF87W6rEEDvcqwVv3muefdqaKK3D6H7v6UFeFAFYWdGb83FT2N0mRQCtsH56EHbRdUGtnvI\/zvFWOR401vIJSX7JtvDZ4Mrjdxx9AGoyg1cMJMOkx45ZV78plp\/HQnNHgkR9Es4gKVB2bntFb64tVw\/MsQN4nKW5Flm8MSejg+tzsti0rLlGMIn0s3hM6y58k3U2Mr2rZeS2cWxho+cLVlDufF+ZlzNTmv\/Wo6dDsyFWUHO6AT1lDEBRI622f+MIIbxUlNRIxuAixsg7AMvKG7IPJkZMpCG8vDi9EIUhsBW2T\/Lqj8zBAQrPW3cqArWB\/to3AX4kWDSkjXk1S1Lv\/BnLOlNHhDVzwv1r5bLVkUEWm0hK5WA1BZdP\/A77Z4cUQVVpwoWqvu2iyAhDJ8d70VvZo3Xs7lMYvq0qjPofFs803VujeyK7+sg\/w9593RLwKGDWlYUjCnNRWWhCrSAbq7O8XzGiY6DeLuZcZ9E4dlUHFuoBB6qZygXCxuJYydiS\/ROn538GLDiqRRFOIkuhAUXzp\/rjMkdxODvCQMe97y2SH8Hbp3zw9bzAimA\/m02z\/ajJ+9f1w\/91nd8C6Qv9eXns8KwRzLhkrxE\/ig61RHAyzrtvh92pfOWJT9lF61VZaOKAtpS6RWqvwWsG9lyukP7Ewy\/zqHBHhc\/9DxVhT9w0slXI\/Xt+j4SZOMFsLEOVyCVvujvmfadHsoz4IKua2GyWLH6+deCLKd+mk2wE04hw7t8Cjq7VeQl8ArPS63040FiCJsJhOTUZLk9b\/4BeloAzHCRjlj\/dwvy\/ZhfT\/E6sXAkoE3jTWylw86atwD4Ocu\/AYn3Pyhy9H8ItB+dx3Hs9hnr\/\/bJHm1Hh+5Uq8TdP2SpKv\/M1xULcyIJVVf66xlHq\/AvPEX2c9OJA\/NaF07NKH+DMyHZwxa0G6nsfRUpKEXOwH\/80adKyJ2aUOKpC7yxMkS21cyZ0o5JQ2XhMGEkWfgLE0iIoweXGicrCvdTerj1VP4lzONOo5isZsPQCgQbhhUQ4yt+hoZ2fmulXD1pA3yG+H4Jc\/OTBw+sO1v8KO+3PgnO4RB8WOsRVA1kntETDUT6EvVRwNkEiGnmwbcNo4uK+P8LPIADMRIpm+qMOPibor5xKVu5tvj+MQfeJ\/WHiWgAF\/2NJVLdYqu+YvJQZT0VZfkd+f\/\/OzvwqZYXCeo39jBPHAOIlnfvYfA0m\/ADUJkGtVqiTt53H14Q40+2ZDUY3vcpCZ0VJqK1ofuMbudWNXxextmIZ0F4q5stRm4WcEDdiK02cTFBz4wGEuHAxMMlNsKu+b3ntXIDe9D9kxcJib8PfS9Zt6LkxM1yTIStFi9RO23uvOgneOLCAuGQb9PCCyJTfGIDv7EY+NNBz3pZ0YXR2nLl6ZRhL505760mWLFuKgh9bKXVx9VgC1H0GPuD2oHeAIXjvfC0JtAvm\/GvqpesIr\/SHL4OUKxDu7yyhepbYC2+i1oQ5UVTKjHXlthK4MsP4mpt2kUyOh7TisD83QJF16AM8vsYyng+LFwf\/l+Tegt1RFsvuu4qc9fwQm\/9KkSgX\/4Mtaaec4fF+fYBgekusVncPDUxGIASx05XQMz4CEbVDM5FVnI+ZTqe4UJwbUmE+U+9QfdABl+7FmNUFh\/6cOsWjN1y1OYG7DRKxXQvFdF1Ur+Wznw9EghLJL3r56b0p71AUs0Or7WGKEfarDGxk9SvB1dnG+7LKDqcE+XrBxKtqWNBC0DE9CKjAGg1FACAUX8a4+cUdOhdBBR1vapB4g9XOHRsO9boNJrZniG5CAoEyASeV76qxF7N1OBvLeo52l3F45g\/Atp5MAm4DkR7EN83snb6PXykLBLyN84BjB6ukw373BGjG7WgNbYxH2PCwb+Wbtivw\/dpjxmKOVzOEj6zFb+zgPKmjmZhxfGyGtfzNFj3e7vsLy2GJxBzIXmOk6gMMrc2RfPOwTAgIblXMADH8dIdAUWaK0VtugA6KZNWXqPnANTYcjwr8AmPO\/lFl4Vx9Fyt4rKBzSgzqMdJzir44lkZkDZW6uVONAz\/MaXCV6n7XyhqOIbSgulqee5FD20oLsn4V6wdwrRd0NeFFdpcnBmVnhb9A7afKG1jqNZ\/Yr8E+vVGDC2UZ1Qtv6vYRN8Ldlc5V9qfa7tRVk9ne3G1aHJgliXMfTAkXHmmowzd4LRQH9imuVxy5yUmevKFNS0dbh2wH52LwwpdquWa7wDb5Ub78GOsusRbKvCBoWtWTciYi20w75oaYG+3SwEYHTTKSGTzqRRmsQXzKWnMznzgs\/jDaEXjNMA==","iv":"702cc8e1c253f7ddf9037315d519fd14","s":"386cc32f48dd2e78"}
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