Fragrance and personal care
October 18, 2017
Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder
By Brielle Jaekel
NEW YORK – During a panel at Luxury Interactive 2017 on Oct. 17, an Estée Lauder senior executive explained that the faster an A/B test fails, the better.
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","iv":"7f5441a2acbc59e0910c0a244fd26129","s":"5b0d2075ee5ffc25"}
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