Fragrance and personal care
October 18, 2017
Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder
By Brielle Jaekel
NEW YORK – During a panel at Luxury Interactive 2017 on Oct. 17, an Estée Lauder senior executive explained that the faster an A/B test fails, the better.
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","iv":"1901c503f939c8df70593f4f8096599d","s":"0b7e984618556429"}
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