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Retail

Heritage brands follow online retailers in pop-up inventiveness

October 19, 2017

Window display for Prada's Galeries Lafayette pop-up. Image credit: Prada

 

By Brielle Jaekel

NEW YORK – A panel of experts during Luxury Interactive 2017 stressed the importance of taking time to develop an authentic pop-up that represents the brand before undertaking such an endeavor.

During the Oct. 18 panel “Footprinting Retail Experiences of the Future,” executives explained that the connection with customers that can be had through the creation of a pop-up store is vast. However, it is essential that the experience is an authentic representation of the brand.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
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  3. Aston Martin loops Breitling in as global watch partner
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  5. Ralph Lauren turns to TV to spotlight Olympic fashion
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Armani faces $4M fine from Italian Competition Authority
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