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Strategy

Patronage of the arts – Luxury Memo special report

October 20, 2017

Art collaborations are a go-to method for luxury brands. Image credit: Moynat, #MamboForMoynat artist trunk

 

By Jen King

Wealthy individuals' historical arts patronage has led luxury houses to support artists through a variety of methods to further connect with the sentiment of core consumers.

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  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  3. Delvaux follows city rhythm in ‘A Brilliant Idea’
  4. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  5. Burberry crowns student winner of Reimagining Materials competition
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Aman unveils plans for first ranch retreat in Texas Hill Country
  8. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  9. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  10. ‘Peninsula Time’ platformed in dedicated campaign film
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