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Dec. 6, 2025
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Fragrance and personal care

YSL Beauty brings “make it yours” retail experience to SoHo

October 26, 2017

YSL Beauty's pop-up will be at 490 Broadway, Oct. 27 to Dec. 31. Image credit: YSL Beauty

 

By Staff reports

France’s YSL Beauty is embracing cosmetics’ customization trend with its first pop-up shop in New York open from Oct. 27 through Dec. 31.

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  1. France welcomes first Case Loewe location
  2. Versace announces exit of Dario Vitale as creative director
  3. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  4. Chopard, Boss, Lancôme front AR experience from Snapchat
  5. Vhernier enters Asia with new store concept
  6. New film from Moncler marks return to Winter Olympics
  7. Hyatt names global lead for luxury brands
  8. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  9. Sephora highlights the integral presence of Black beauty
  10. Prada places actors, activists at heart of 'Re-Nylon'
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