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Retail

Exclusive: Alibaba CMO on see-now, buy-now, Singles Day, luxury, China and New Retail

October 30, 2017

Tmall Collection 2017 Global Fashion Show. Image courtesy of Alibaba Tmall Collection 2017 Global Fashion Show, Oct. 20. Image courtesy of Alibaba

 

By Mickey Alam Khan

In anticipation of the Oct. 31 broadcast of the second “See Now, Buy Now” Global Fashion Show on Tmall, Alibaba chief marketing officer Chris Tung talks about the event’s focus on retail as entertainment ahead of the 11.11 Singles Day, now known as the Global Shopping Festival that last year pulled in $17.8 billion in gross merchandise volume.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Forget US tariffs on French goods. Pity London’s Savile Row tailors
  3. Can luxury brands balance AI use with heritage and sustainability goals?
  4. Culture is luxury’s next competitive edge
  5. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  6. Air France unveils Le Bon Marché pop-up for holiday shoppers
  7. Louis Vuitton adds Berlin to Travel Book collection
  8. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Seize the moment: How sustainability storytelling can reignite luxury’s spark
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