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Retail

Exclusive: Alibaba CMO on see-now, buy-now, Singles Day, luxury, China and New Retail

October 30, 2017

Tmall Collection 2017 Global Fashion Show. Image courtesy of Alibaba Tmall Collection 2017 Global Fashion Show, Oct. 20. Image courtesy of Alibaba

 

By Mickey Alam Khan

In anticipation of the Oct. 31 broadcast of the second “See Now, Buy Now” Global Fashion Show on Tmall, Alibaba chief marketing officer Chris Tung talks about the event’s focus on retail as entertainment ahead of the 11.11 Singles Day, now known as the Global Shopping Festival that last year pulled in $17.8 billion in gross merchandise volume.

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  1. Demand for Hermès Birkin grows as resale supply dries up
  2. Condé Nast, luxury jobs, Aston Martin, Chanel and The RealReal - News briefs
  3. Gucci outfits personalized avatars in digital luxury apparel
  4. Day's wrap: Jaguar Land Rover, David Yurman, Gucci, Celine, Ralph Lauren and Louis Vuitton
  5. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  6. Dior goes on an old-fashioned adventure for newest Baby Dior campaign
  7. Dior asks award-winning actress to spread joy in fragrance launch
  8. Facebook's head of luxury on interactivity, AR and VR
  9. Facebook exec on how to tap mobile in beauty care
  10. Jaguar Land Rover, David Yurman, Gucci, Celine, Ralph Lauren and Louis Vuitton - Live news
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