Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"3a5888924cb4bd535f92001f4b2e5525","s":"077b393deb0899c1"}
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