Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"89c5aa2a566ebb9d8e582d09c9ec1d6e","s":"164177f26523c523"}
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