Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"50b6f4d43b593560f49078e3129cc41b","s":"4e1f5ea8a1b07181"}
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