Retail
November 28, 2017
The top section of customers account for up to half of a brand's revenue. Image credit: Bulgari
By Danny Parisi
Luxury brands would do well to cultivate their most loyal customers as new research shows the top 20 percent of luxury consumers can account for up to 50 percent of total brand revenue.
{"ct":"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","iv":"22afdf360d024a92e3cf8d493b1324e7","s":"2554d8d01a50fa12"}
Share your thoughts. Click here