Retail
November 28, 2017
The top section of customers account for up to half of a brand's revenue. Image credit: Bulgari
By Danny Parisi
Luxury brands would do well to cultivate their most loyal customers as new research shows the top 20 percent of luxury consumers can account for up to 50 percent of total brand revenue.
{"ct":"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","iv":"11a14529bd0573fc71ebac5450d9a754","s":"979a6571571bf51a"}
Share your thoughts. Click here