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Retail

Luxury brands failing to retain valuable customers from year to year

November 28, 2017

The top section of customers account for up to half of a brand's revenue. Image credit: Bulgari

 

By Danny Parisi

Luxury brands would do well to cultivate their most loyal customers as new research shows the top 20 percent of luxury consumers can account for up to 50 percent of total brand revenue.

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  6. Gucci studies connection in spring/summer 2025 campaign
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Dior builds five-story statement flagship in Beijing
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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