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Retail

Luxury brands failing to retain valuable customers from year to year

November 28, 2017

The top section of customers account for up to half of a brand's revenue. Image credit: Bulgari

 

By Danny Parisi

Luxury brands would do well to cultivate their most loyal customers as new research shows the top 20 percent of luxury consumers can account for up to 50 percent of total brand revenue.

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  1. LVMH announces 2022 Innovation Award winners
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  3. Alaïa aims to empower with summer campaign
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. RH appoints new co-chief merchandising, creative officer
  6. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Pierpaolo Piccioli joins Balenciaga as creative director
  9. Rosewood Hotels debuts new property in Mexico
  10. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
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