Automotive
November 28, 2017
Maserati has appointed Accenture Interactive as its global experience agency. Image credit: Maserati
By Staff reports
Italian automaker Maserati is reimagining its customer experience strategy to boost sales and brand equity around the world.
{"ct":"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","iv":"c50cccb119d247f95914219628816201","s":"a4323e1db09b104e"}
Share your thoughts. Click here