Marketing
December 7, 2017
Shopping has now become experiential
By Brielle Jaekel
During a Luxury Daily webinar on Dec. 6, the CEO of Luxury Institute explained that there is a significant difference between shopping and buying.
{"ct":"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","iv":"65336c6305fb2667518d29ac6597c479","s":"0e53cb39e610b113"}
Share your thoughts. Click here