Media/publishing
December 14, 2017
With an expanded data pool, advertisers can create more personalized messages. Image credit: Condé Nast Britain
By Danny Parisi
After two years of growth, media group Condé Nast is buffering its advertising platform Spire with data to help brands connect with readers in a more personalized and direct manner.
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","iv":"a7721f21decdefe0dd3bba03b073dbe7","s":"a4716f8e292d17d5"}
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