Media/publishing
December 14, 2017
With an expanded data pool, advertisers can create more personalized messages. Image credit: Condé Nast Britain
By Danny Parisi
After two years of growth, media group Condé Nast is buffering its advertising platform Spire with data to help brands connect with readers in a more personalized and direct manner.
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","iv":"252bfc5b35a5acb96c2d80f8c074f085","s":"8348376eda7df8ef"}
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