Media/publishing
December 14, 2017
With an expanded data pool, advertisers can create more personalized messages. Image credit: Condé Nast Britain
By Danny Parisi
After two years of growth, media group Condé Nast is buffering its advertising platform Spire with data to help brands connect with readers in a more personalized and direct manner.
{"ct":"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","iv":"a14e008c00b749e31388c800f03615f7","s":"f5e41181150c3fbb"}
Share your thoughts. Click here