Media/publishing
December 14, 2017
With an expanded data pool, advertisers can create more personalized messages. Image credit: Condé Nast Britain
By Danny Parisi
After two years of growth, media group Condé Nast is buffering its advertising platform Spire with data to help brands connect with readers in a more personalized and direct manner.
{"ct":"zG8ZM7Sj9W9Co3k4t+YLqWFcyjhirw8HzKvhhquzIixMRMb2Somky9d0ok56nBuqQ2HymTwpYLQJiUtp226\/e4TvPSQtnjgXdgljZbaAELDrda6ZYPypLDDNema6BlbsEyg5lenww4mu04j+ZA3zwM0HTf8JYwE0LjeQzIkg3tdUnm2BwfAHkSm288cPNdHXEK\/M0CRRT\/wScM5KysjfgSnNddjbcLCtvT9qijYgOkGsCd6p7S4PKPEeGqK6mFmRCmMcAyd23yNRc1R1aaIoXC9E8vsyU8P4jQJKkICUSRBYG2f97kyjufi+0JyPFDU53TH40tCHHT1ajNlHMtSIjNgbtlbOqnQ3Z5HNHeJbnmwlGjw3DRy2aemQPEx4iTR\/urtwIRsboK+U9SPPvExgi6Mu9l8YfEjsgVBTymQPRMyUeW\/Z\/vIfu1pUkMU1vVdmJXAtLkcy883gl\/bWvM4nlSIcPnVvTpNcwdxckMqiM\/N3ehIrJkmeN7unRkPr3Y1gCaTdBujfXmWDJCiXrM2yve3NW5yfvKKsXOE80n+MDKBRNN710sDQD183pWj3K8aImYxe0383refM3nQ3qKeH31nGCB7n\/0civ\/z84HxQ8shseA1xC3YOle+IYrHiJrolwPtUs7nFVALlJ56MYTvKcg\/8CWyuSuAU1sAqsLPjSLjBHLbKeX0vxJBvmEwNotfnLNIk76cSOdZAq5uSPqbyXCALkqG2RAeLFk8IStPAUkxJOPTIFuGlPC4thFq+IbdY2tsRnMo4yMs+mg6r\/FlqgzAfCGh8VmbMUBlxNp1QaeSFxCo42eCi4U+QD1pyxdDuWImFv\/HR9wIvjvDfcL5D4rzCtGn2WdBzTtgBlm1N7pbNoBU043ephk3Tr5q+jKDN\/\/dnSbf7NpdPOr6yYxM0xDaQA7NGPCavA8YTrkS+BkcBNMw15cPGSWjO15zg8JWL5eeSKwEgKn9T7t60L+SwgNPuZVCXHRtdz1RsLI17K23vBX4OWK2IY1ZW6i4U1UInq08CFql4OcyQqeyjez6+wk9W9aHg107\/mws5Ox8ZxQLl+1oqLmzu3dv7mkdRZVzMFLbwgtYsdoJaiOGojwi0Xki7GamTuvVq\/XtbZTWK6QDSD\/EDZ3ppS9W3ABR8Hd8vtvOsyZG1mXabhihJJsfRCNKRy5uTS8nz3ZXI+ndH3VUyJerjkwk+eKMg0xlaS0cnekQBi+GP3zT4mUhD\/0119DdjDcbNx7\/RHB7fZ8EwZ+du6kDBPsa3AK+pKBTYe9LtmFZYlX3uGFFklquwxpGPUqqPwmU+WvjaGuYHzZSiHM2F4T1M+k5oOUxmEdLfFcpSXtkpXpwuGzouuU7kjMN6PwcuzDhiEECixQC4a8T57VjNVOEszSz+\/pJaIlrgr7uoXF3uj\/2dxh7rvuP\/1Lmlz9Lv9IufrWeXa8gz\/n9flFizN3AF8XKo9CyhEz2cDPaVdzPTojpSM5f22j3pibiTkaMGTsVo42Y3n20fnaiMHShNCweGtNiYfKhcnuc66X4f22FWxoqVhPmqf\/AHMSbMeD0NTLBrgiYGisxOLUu8\/fvEJoVClO6LRO\/lz3rgA\/DmB9oWifX2I6wlLAhQipNCdQA5vGiVQ8ZJu9fZiz2u1miGRaeUeU5LE+54toODIoolwEatJTncmkCiiMW2RbnIZ+LKfBax4b4AkUhUxXx4KES56QYRWG0qn349+J\/GYOYJQtOGAGBRL9EwlQxJI+ZQe14V2UWq8B20zCHium+3KD+H1af87WOyucO9zUPbqcquY\/jwrKhplIM7YyU9wWjhyCOr15iuF\/fKTUr4DOEyaFnsN\/dDUFnlHN8vsEmlYGDGE7tstb7DQpL0EdWrLbFBtOZN01\/yzRCtg5L1R0+N7w0SqafSENpiNqoH+z4AJlP+UCV+DDLWfE5WD4fbMB+ZpfKOrzUw3+c+CYzf6TgaDLuzK5tsK5cB4tvI9XlLIgRO9XvDgQF37TDzdvRHvzNo06yMeLlCS5xegkVZxzGC9h56BIz8EY1a2SD4K0ti01vFYej+V3N8C7U2FTopY+Fv\/UXh6QDoobcXqykiinxTd75U5zSJL0gAGrze5\/I2All3OaamTDx7lIKhIEsT5xfdYxOtcvY9eLS9lhyQzZ1duvk\/f4zoYjTiLMJxnL90HP\/sAQgyNPH36K\/Gc6u+mwUGb3DbB8N7HBzX5ws5l9DkORjZPBryosXvFXpU67uRV89sIO6nq18xcVEILbU\/BPseILqU4fTn4NDOSV2ve4y5Syfnb5HWaE8y9Fg0bb0z+\/NbqH9bUaBV7EoSk1tFM51ZmDbtWgfqLSQTBGFfx5f5fi4qcIC7Wpa5TDakaZbBu0OyG\/YtXF+LiaLr0d3BEkWPYPwnZaq4PKW9q5FaLzbwEd848rrHYI+gRurUuwtaqdBS3nWGBMPrrHQeW9qY6BEl7XL0DXpgq7XUiKI6ROX\/Z6bl\/9\/FRlYfS5sh\/dUR8SyDci0\/QNQfejtiwOebT\/ccGdTVS8reo7ML7TbLtg7ck1r1XeHo2m\/b4wPeMuRwYpeGKfrPz1D08QCeE9nCjamgBNg3ExFTNtTi49yMpBlHz3Ch1OtlQiK1LsxZrrAvgsVZVHn8oaCwBrS3blEnwpxwhK7U3StT6tkpjvxMUCyV6\/2vmJw4vg3h7k1FcUKh90KaShiDL6POGCZKfFAaVuB9omlDqDtP+OzXRdbfsQ95W68pLifbzkw5oN1jiEqz0QDuR\/EOkSb7r+5kvqV2zbGx\/3IoCaB5BdbX8+YM37hcFN04Wi0f3ZS8OHZNx6RfT0Iz74oQjXV9lajib1jh1DYYIbOA+JlT7LBeIdVQ9GUsJO30DBaidBtFW2IcD2gXKmTTyVzZBOn0+8Y7RTyU9rkTQ1cNbt50QvMXb4S2mavYxwevOva1kEJBrFWulnWVJc\/StoCVtUdgRXDy+YyBbNW8Bt0y4ml1Ao13vFia+WSBdD1LtLiSyZ4KYFOBi2uupQR39jnTu4zKydl8Qp3pWaIuX29FwAVHXFGpAFPO2OYcS4hC5d6W\/9EMHyQZPXrRze3M1jSY96XqNHthUEjLz8y2OdATHmXkajz9YNtOP0pDi54YTsA4H5gHjFGCpN99AsVHpE3GWVBN4INtKkWXHOOhtPOEsTyfMBZJEzVjnMXLie\/F+27+VybbVtVKPSyQrqgP193TaXhmEDWAZWIF+emIOLJUGQHL66FjDbo63rKn7Ijocw+E73zJUJMa0AJ8RaQEHbMD+6B+R0fQqYE4BDjy3+fhfSmgtNgcRyEf\/ecL\/gnVLkYGqn8L+CvKt3HE3UpA6HtlZyjPlzJwA++OmQ1CXnUnBHYAN4cQ4efsa9JkMohYm45UNuaEleol+Hfpvq4o4CqSPYkVDCdwqDRHxAClUVb+JelnPc7QDA\/yvF4SXbzjUI5mV+LcsV4nhcuoGvRqpBzvkTYm+JB7Gob95fk1RlH1g67YbG5pO8jf0ItGcN2boZoqY7dYRFaKZFO+elBReyV0LFouRuTKF3eXHoa+r\/8xWCqDRcT17whhdtU12Ld45rbruRACtyHIjCezUbWlAGndLc5mxHyCqT7C\/tCFYlEdpz85EFS7Jw++gEXWvPLe4OOowPLrXXM6MBNSXpkk3AOv8ofc7vMHP0s2B77o7LZALB4hhvtqhlm\/Pa7UHq4L9O9rvOUV2XDsGBwzteqQnAZeLkU2fQq5kdj7XVUbMI2NLBqzJum5VCU+8R8xCkXW\/QHYSBay9lcBgZNGfuilIgo467cVanu1IPXzprV1vISGsHdXUVYH9fAvLu4pfm\/TUyTPXFDPxaM+h++VI7IOJLg7tt9J1j3FSng9JO6OgSCoTJ7YUFK2qeNucHjIcQfwAuuewzLwPqWJbMxUVNoIyyhHWY+zqAneHt+fGkCFaja83Fe0eJDCYQr+b\/OVD6ylhiQWfzAmLFYe0JVRVGtjtO6SFCgj0Gx4Bf1DkaqWBlTQU9qvsl555WD06EG02jeSBdh\/76TVgK8X9phD+0TJfhiBA\/\/u0mO9SF\/kU\/ighK3oLFhEbk2\/tRkUjM5ODEhexBWW7MWDBEZ1LPQQnP0fiJ5UQR9rO+oBeBrbh7bpWsJOJ5ck4o6SSVI1cfGR1b1Rxix6Mqc3XnKGanmz+d7leZCzQ0QEKGfbL4rIn96nwLhV\/a\/x01gDi6PE4lwEz2gf4tNGh4H9K28C79kjT6skHjeEXol8\/maDy7YU+9oQ6L2jgCsqvvwPVl6gw1mJidzrfb1y83T1qer9zzEFKJkeHLFuA35BwBXjNC1VGZdaiJ8ImNCw3p9wvUZ93gwNLMyYaYGTTU7w8whDiRXA+lmgpLJ62J56uAQL\/SqLhi3jCMrYU5DS2KK73Gh0YqHzUSCaU\/qMj9n3xHKleys+M7mvfvNpmKAcKbwcppAswNb24QdfKwyyRpX7xloWkK2iOFV0yKxPSlF114KTDL6VLth945l9LvHLE9KyWZvi2z+\/7hv\/8mGW\/vA2Ttr\/SCyoXbAj1Xnq2Ryd\/PYIiwNM7ahCXA79saRlZYxtVxrW+6eevw2\/aq0U6nK2c+QtO67lPpQGdCBjCniRySloBRiQhaRIEPUEcpJ9ApjCrny81HT22drlki6uE8S7wSumdNX3LibRjqUegF79i9RFU29ZGmsCEDWn++3VasPY\/BMwh9YCSh257kq2Qd8pOna1duGsjd+vSvHpicbwF\/VkztY9fO1VHd69NrFOexxLe8lnFHb4ktPcHy+ofLFEIwx4IdrSW9v93TMNoDfsgQion8xFXpgE5PcSxI3AWZoTQkluSM1Hi8qLLTnE8HdwDNrDwCLVjuujqxe3RAhmtGPul6IQAHK2YpzM5P1IfrGE54G\/NIYGshG9sbYcj9+djI\/FsXCEjdbe1Icgh8MQr2vtLreP7+Y4F6NcvO2z3xCXF0JmWtOEvOJssTp7NHya0AiS4zi1wWJ6sOdOCmN23nP9h1xQnu5H3aA36x3fWLZt0\/TddOZ4HN8duPpAYy8HiqHBwTddQLvDfmCtn+1A+leCgVl\/flfloz\/D7pLqIrgSNKt0dsRoJLyCsaHTTlGpDpHOEWFGm+54RzDih2Mf\/NoKqFIZPuLIc0TS9FpzkFh5OO1SHFGW5gaCzqs7DZOLCWplx58iLPd5cxaqI0elzWJelXYg+fsvJGFF3gvkLqIFbt3qobEYp0llRv+7B9ok0YUsJzbnmC7aP8evAlELPibE7x5GJ+i2jjuFwUR4iLA4yg2ebMtmY0G4mueKJQA4ra4dobKAC4QFxa08zqJc4g9PZwIihX+s\/LbLzAWjh+k9lCgVefBulh3\/vzKpv6zs+TB+2H7P+oM0qVtF\/PsAjCRDJLhN4YVjF65kgJ1xWNXp8KDAzq9tdwCpSuTMmugiTPO9CQ0DOsKEkSCgmB1TSXEvWGlbiD\/yH25qdeS7NDsEIkVb7I8pjfWobDaoTSffaznGbbeyXNVQUsMmMdEylB+KIxpSKDdzVHM0VZvWgPpdD7kQ2DAHfxiXsAhCQ+0TrNLttnlGsZRJj\/10AV5WUP4EUVDyEAbo+0caFqIxa+83sniOIrc4ZMj3kGM1SxgCO5sLk4qjgau2QwBhjIbl3jnQdzVgHelwhmUML4SbQWP9TzkCXwLU2HvpkM4Xu5PoIQk2\/le8cjZwGd9TUmH3elF3Gyi3GuSiG3\/Wv93vOn6OwRSPa3pGrQQt\/zl1Dm1IkaaaZ6It5yAWA4SGtdkUj282I55d5nOgiV2cbg85diaWj5ZSv0g766C3AxdvFbfogW7lxJGJ4F9rosX0wk9V3+Efjfh\/Z1+2QmRb1Rwa3NTVy14yb0+u\/Ab+bopEedbB4YdqN5p+G3mYkON7XNTsbm5+P2UhPp65W\/Mi+e\/s0oKPvfincWLrFTbcWP\/9ZSf+eUdVcx4TU4UDQgkwcA52YJ7K9xWPJwuv2HuL4wSVnP\/TDE5Qhzbxv5\/j9EgOyWshcaN0OZMdlqMpmJy5b6pU5dmSDXlPoQocjGVBaggcVpIK4XMzrB8dGcoe93Hcf\/PvFhkFJXmgISkYdkKYCZnE+QtEDGKIlTwJ6dIzBM\/vJ7yGdfoMEXKvauJ5ttn6R0mTQYfDcnya9t\/Kq8Q+Kr6BHHRHpj5idxjt4RZH7YyWRT4dzsEIxClkudg4SX\/Mzv\/t2SSMC8Vmy7Zl0eGpdJvft17b6fFmbE9JYGb5RkcIWeOXjb8zChTU42SLeUEF+vXsTgd6G5Mi3zQdhyEDRSD4+mCVAfsIPz\/XyjOyWtFjb01XTvNcTqo4A9eFR+SmVxwmNZ\/miRsa6ikqqBjKdkmu7GI8QYuJ0GbC9zIV16DqOFZ9ZYn5AHeuYv9+d4PRGEcaEuqLyC56I7DT+zZa+q60oB6L9AGiiqX2pKOYZlaDGMhxkFoaajRkKNvOjR96nVVK2fl+u7NOEqyERYUcMl2H43ScA\/3WgCnQAZ18RWTNW5ftUCLMk20KsNjCqKz5urX4N68SfD1O4yPrGB2FNy8XCyLfODYMUOZnX1dlYXlAizSLG5GIDw7YShvddXJBDSL+tZHOGLdrqWfkN3T01EBIxxYZlcq2MPRdFY8ylpJuksq1WoZ9DHpHqZ5zHlnMaXllOhM5aR3lS9\/A8bSNFalLu\/4Dfc2bjAMng2vWkc49ZjE6mRCf0WjmhdugznJBmCemjwfB3GoGaTS\/zxU+IKDtzXIOOA+hQOr7Y0\/us2NlDMVci4xpcst3igSdSAK1zE6u8hXpjCEoQ6xOdb3hR9eDViBCvQAneP0r1Zd1osl5LCnw8iCyIVTzJ6pU\/oVZ30KQw+K\/\/OEh6BLZDEyxoZqb0n\/ti\/ehxmrbW0hVUmGqHobMW+Gl278iDI\/jMBaPt9UyMk7o47UAmUfPwDkdIZoH3QigcVH5YdAbq1tBNwu0rX16OgC2wLskvPpwZnOGssPt1FIYMl25AFL6\/OsOrj3WQQWhaKuRdg7RduDIDvGnrsHQ4u+gLnB02jneVo4qacDvmnYIdSnGMuHT9ex\/tlh80GMrBaq60JR+K+xA+avhuuM1zpeIzTr\/sYYHBgkwWznaXO6ZotUa7rAxK61bFZDr2UhXI6mnyUBhpzmDJp+kop6to6bkllWtK2kWb+NHUz4jq6J+T54b0yeLRAtSYXg0QvPLyHNKUqkL\/TJ4m6Q9abLkckz4TsU45ekpt63poKpTxOL50GLHrkzH5pgeWlzsHHsYm7vpUUc7ity7wIShpqeNbEARUEZlGCyzRAEUJdtN1XqU2BdDdnICS2flruAQvb4OE9SmDv8oDzRqH2jT0YgkPo9nYDc8zuS6xFKpOUu1NKNd40L20nj52i0jkVfKbCAczmyv9jCe8GN\/0ABxC0EyeHgVQktaVILspL3JyFiXghFewE8MiQ7J5ipVOZtvUaepMD8vwe8ixc8VtDqXSfP4rHGCWeQvl10dErwREajsNcXUr3PbgZ4Hq1iz\/ZZgcsC3ZDs3koiZpM3pC8Xi6zI4CNcMQ\/9h3d1anNF3+rnAl4rVQUl6FETirBPKpposcnwsaXJ52a7Ll+7WZWGYiBBMxk9mdn9JLFPd767BBx8Lwr7RUU2vK33ho8T+kgvJv2uRQmT9adaEoXiYY29yUxn3+xAppi9CF173gSxeASHsVFZkkxLdyYvD8IV8Q+gpaU\/nkccC40rdDKDg6JM7PUDW\/U8KGoGdavBxRyyu\/lJbx6OZnGgVgSm12GwNzRVoPN46yR5BEixjiw5ouvsW7pibQvhNIoVI5nkn14QcXSO65MFx9zbe7Yi8Jyp+yuUIpUClijbXUm97Ksc19slN8XtnCr6tu39RNNVgxm2MsIXbJwGAYb\/WtM1K0DQlFk7D\/bX9GP8Zc3RO97zTfP2LEbcGCDE44tKoThED4GRfKGvrJHg9QoLKo4cBjHBAYzZ3qF4prrkP7xaCzBCHn9WKmPrEUDLodlcMkLivV\/Ow1bcMZMurecIu+1c0dcIVfICOD2LcWe4T7eLc","iv":"58714fbee477fa15333880d686a25182","s":"5ad3fd49e783e4cb"}
Share your thoughts. Click here