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In-store

New service trials personalized shopper profiles in-store

June 10, 2011

 

By Kayla Hutzler

Bloomingdales bagA clienteling tool from Alluring Logic is aimed at revolutionizing the in-store shopping experience by providing sales employees with personalized consumer information to make the shopper’s experience quicker and more enjoyable.

The technology allows sales employees to access consumers’ profiles that include previous purchasing information and preferences. The ability for this technology to increase customer service and build consumer loyalty has not been overlooked by Bloomingdale's, Barneys and Saks Fifth Avenue.

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