Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
{"ct":"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","iv":"c442f8b71814ae63cb6e63b0dbacfc8d","s":"aa3cc36322f165b2"}
Share your thoughts. Click here