Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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