Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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","iv":"ffd389d350675e66e0f5f8d400ec2ed4","s":"6e120ce80a06f16f"}
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