Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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