Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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