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Marketing

Ad tracking changes from Apple, Google put publishers, brands in tight spot

December 22, 2017

Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ

 

By Danny Parisi

Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.

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  1. Lexus gets modern families moving, releases all-new TX model
  2. Affluent millennials, travelers among most engaged consumer segments
  3. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  4. Mainland China reopens, experiences endure and business travel is back: Mastercard
  5. Lanvin's Alber Elbaz offers introspective exposure via photography
  6. LVMH reports 15pc revenue growth for first half of 2023
  7. Urban markets see price hikes after real estate growth
  8. LVMH’s Hennessy Cognac signs deal to become official spirits partner of NBA
  9. Saks houses exclusive Valentino summer collection
  10. Ritz-Carlton revels in travel's transformative power with ‘Leave Better’
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