Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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","iv":"8da4be1dea1717a1fa9390ae95d9de7e","s":"90eb4c40c92c23e3"}
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