Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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","iv":"45ea80906b91cfe6aebf5cf05e9653e8","s":"efbac9b04c4784a2"}
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