Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
{"ct":"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","iv":"46dcd30997e8bdaa74a3837d68a6c4e7","s":"587ab5fbab9d5cb0"}
Share your thoughts. Click here