Apparel and accessories
January 3, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Photo credit: Shutterstock
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XiOIBE4uBo5rgc0P3ibGpMD+QStW9VsxuzI0foHs4xP1K7VDL98J3QnPWXwnn9mFGBfu9Ytk4TafrxT6COar9dIk6rwDm8UD5YoH1cwLBfte4utjQMcpZ5p5AMxyJGF3DczV\/l4cHFdn56+hfXTBN3QRhl21i1+6LHTyxyBbCYBVxAmDCbuRFU0pJ8rRoBaK3u9cSLqwgLQGjTSLDMwAh8K8t+QrBmQdtB9VDWyYgqQ1Zo4jSU2ygqHkheNIldnUsSK0tz7bNDoF1x1Gok6gWq875KvcKlaTBuyvHSsVkFEgovd0WD+nioZOnp0nwWRyY+OUtp94WQJjhiUmdk7AcTUidj4doBbiGIwrgK6Z8w6Keg\/8tANrSd2+ub+vxO6jKlqJIcgJBKHOezbsKUdLzwoSVg1qXpEZ2rn3UocJWECBRupXxfAtu1Rweh\/ZgGF7o+rGd+\/kH1sphf94DdLbgTYa1ACvNH2vrxoFm4yaMuXH1Pg\/kJggilo9u1tVsjMO2h8sS8a6LISeJJnws\/9\/RrAMc6OXMSw0\/hZFwMCquICAqqEkHR2k9q5h24PsGJO0\/mk4AkzOYsgr4pCSYJfBnmOjU8UW3qof1Y0plzBLMeEe2am6Hxu4OuyfOOv8WHAbJg8JolzgWWWxUbayNnJWH3l47PHCIJfw\/QB2L4esD+HkZO4RvNVJfKVudMkeYPMgm5FbLo6p7Tady4cXtSyCON7UjsMG74GtSA3AwSwVlgF6YH\/OjG+lXaV32c1\/HJE3vb7IqtwMpV4BESngpg9QXrAqH84Jb0ULmcEMBStDgxUivFI3eWUSdBNqbTdBjYBGUmRAOqepIGUCl6dUiVf0zyYgbsdeDK+KAfGuFtS4iMh0ByIsWdNuMOZZ25LxZbByZJ9yfTrFH409PkFX7IivIIKA+TW+qL6r5jbTQKQunLeIiKB2mNYLN67BqMTt0zfsZpoPEvsEv8rPqkT15jRCfiYQc4Q3+HXQYPJ6KAKfNSWJewRyGGXPSJIZVV7lNbDQGwhkGmoVgOcd+LBPMco2pbcvZEjCLLbF1hiB+WmFL3ZMPob3UzcWSoMaJ5VORN7wg3K15CIttbse\/KWNCZWD7USSXHJXCBygRP2\/Ecck5SYJo3kUjc\/N\/+3hJ5bL4iZbyk1TGY1nKxL21dQ4M4hJeNFfjZM\/G0OP8Xm+jfJhPU4nfA01jhg0sThZUF+klaAB8HIFJ3EVV058bzy1zQbndwheK\/pIr3nFQ49JdtjqLnSPm4PVBEEkV9RZlnkRki1wxt3pSdoPvJRR2U9qKMup+CBDubiBc2rbKy6hCSmJcN0BhNw5u\/CrCs71RE9lVQZC+2OWkWFkuc6iO7AmSGJQk3ZyYziBVOrhgPVxN7SLRtrBOAGAS2\/WryNKO0gmeWu\/pK3gJ3S9puE6ZPVyiz6dT6gcT2Eu39F1\/gpHIDDS4zt1kwTEzZWBtlCrOw\/Q1oLkwBuCi02pOqTuLpdHg1wESbueLF5UaOlPzQ1CdX0Fr9SG38VxNJ6PI7AjkZNrPlN1yB\/Ol4ufYEa7cneLu9KsPODfwNj7DzJdNnjARZ+aSq42ICAvtYqFQoVbydB1MkVLoitUWXLUqyfn1AMaHU6GL4HQ\/QiR8FK0tqNkFmAOVZiN\/Oshjj\/7A\/2tpdVEsQT3nzB3GY\/RooNX2NiwBiY+yci3rY0xFyOdckCU4UB5w7a7\/95qWq+5yliUQxxsDIKHL6+3mrtKk1RwAz4VXgq9CsPGk6xRNpPJ\/EsDkjJo0gzWsNxJ1e5OSMcwB\/k8C\/gWn5MaOh6IdG+Jl\/wO7l+B1lAK7aTvQYKz+bWE\/KWfR3b00tkfbVGOZlIE7kofBuC5M+XkLHu7HL3C08w7e4rmdu3qGNIJASV3yqu+P7lc7gVK2jlzx2vCEAGO0dJZZu49EnEJ79Uki7aMHqTuajJGRzRR33VqR9W8IVm2r+zQFG5ZxO9XEHGQUhsg9DObe9vomkPSvstS8rXZ3V3UEEA098L1cxchTW\/70wPRpcqZflepyl1OQaK4Av9lRNxhbWyvZOggFu8NrQi5TdAzrEiBL+uIsWZnuiymsx\/wC6Zb9Au7qv5m7EGRL7QRmS6VlrWJ3yWo7KWtPKOmc+6+1rO8KiPizBL+lI\/cGogMhesaVZT9yuikGG3+t33tCWuWA3Vxq3PGNK+RTJx+e88f8rwRwytl456lVsbsrIH+UtHu7zfWfX8D8E8h4Yv3bZUqIAcLEOupl2cdkuRnRJM\/tYqDYNhByYLk2yCJM4g1v5FpR94ljVmHuJ9qvUugcYmhB2f7TdFIujx2EB7U+jaT7KDMeK8PYJeeIEGJUzWSbDc9dx4KtKpSPccgUsTAT+SYZeGylbWBeyirna2X+lGGPiQbzqZ65c66f0e0Is1+1DWMt34bbUagQOKC3\/gMGNwBYq72mNDqhdYtBoN6Z7XqEh6MebBOpAqVkJG72MntBVZ39RgPdU6sdHuu1EJAzzQTXMDzNN+dQ9ebbsTHWMSXGCk27vR5BEIAnsUeKKzIKRxjY5TvRGJKPDVi7NyyMSiW0NzLYSV9cckZnpP6nljcbnEQYGarTVq0Q69HfrnVI93cV+QzVaLRavXOkU2FAf7Wa11E4W6fgVPzNuqY6eCNY+xgN3DQWSFpVfTTvjKhlEKeeYzomzb76XLBJ\/2jA08dJw0yoOM12oRMQWx8S63DIC6gXECuC5fT1lqBIpc45aruyJaUlSMLABg1QYam\/K9bXTvdlenAWYMYTYM0EENm6\/5EaGpfiPj\/JZ0+OR\/VcmEYOo5\/Ak53GxDzdhU\/u1HlWcVsUiK0Efacyk+YIAREblDHWqkqvd2e8p7Pw3FDR6a+nGH3xtWtrNDVFey0yw4+D89d49x5Hnrje8lDQI1TFhx2LH8tn4JWhljWUqz5HmrxTWngMPlp1IUiOTrss0DBZIOYMuR7iOV0xhJiy2tYOIQ\/X8VtHEkig5QPJOL3Zg6fGof2ApskHpyxmjCl5ZRunmhkMrsYZ5NLufbkr3EBYUpZJEufZr52suSLeei4ZJ6gWQHm7JPreN8KtYeChl5hnTo4m+ioV\/dKexD4ghQ7T+IU1McQbyJfuHdbJjanv0iWlgVmi\/fcL0qeRPi\/1KhhMf+IJU+qV7S4jiWev15N4YjLTDx3wKiUy\/yZZNEnOrlM+xzQ\/agIATvmxLEKKohT91J96\/EqgVFsy\/nxbViz3Ac5TfkVE\/0RTAqjOxM\/D7L7wC56cQb5mym1m2KQkSB9uLrWQu4MrAu3w\/XMiDemFQD4HMbSbw+NrL\/7fkDdMuCOhloM9PZn5pIX3nUwcj5JOJ+t8AFNA+NQ+cFdSuDEZU2KjAfwOTevx0AdoxgTbEOof9UshR9aFd2LiXGaYrfM1\/kwPaMuailOsTz+IjI3Fa86uKhjS0PlGzs4JGu\/p2aiQzSnRZu5LVBev0LDHwOLfeIlVubfDsebFGCdmZG8buOti5hQEiWk9tQefGn+WVIi8KMkMenR6c0c65nxUVWtUaApMpBTtrxYtUC8VWUR+eHBtPrF0S2\/ohVwNLqV+QVCycgLe6Sh+f415oRM86sh\/SQ2fI6Y0fUE6VGQ2IorBFYBa+\/cupBhhIaKWGrYI6D0gsml+AmLv5winZ8aGB5iTi6lVq9ixzGut5e7WCFxi6PAhl46e1kA7iGMtUbJEL1x7hCs91cYCbSzYhfiYyQaDTiNmCtHSp6Z+HE3wzHAFpPEspuSvYQcWZPsGh9+\/N3a4NcChR1FZTfk6ObeTpxibjbhzrnpDTZPTHWZZNEEzDOt10Wmk34AxE8EHDfja\/AjhYcD7kElrrzszH9M7Dh2Kkwob6dh3WR3fOlzhaehUtJU8WLfhWFwaQP78H+I\/2xZj4sAMPUyzVakk0YDYgIi7yNDJtKuk5reS6d3CH4uT+Gt\/DM1P\/Xigl1ZSUm6kOAMW5jx0BdPEgFfVjnLG5w4TDi0pene8Gen49hbU2VXxrVst50SLe8B56+f8SGVDfVelbl2i2uitotoSOFkOYFOtcyyxHoIY3ASxRYmfPztyf9rum82FsWcy68CMDtR8KTtxcNPTUC3R5aXvpos\/lrvVZTwUlIif2EODP6bbub4M+1bBGdhXHmh5M62oVfKCdc\/LsSW8ZwiOjUOJenAGJbMEI0P1867iHxOuPi","iv":"5c70f36155e1199dd1b175f1adcae502","s":"3fc8684d5c555a76"}
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