Apparel and accessories
January 3, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Photo credit: Shutterstock
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","iv":"47941024f31fcdc4fbf23727f8f57336","s":"eb6aee42dcee8789"}
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