Apparel and accessories
January 3, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Photo credit: Shutterstock
{"ct":"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","iv":"da8173abd17744b487b8a3173e99570a","s":"59300cb2495f4be9"}
Share your thoughts. Click here