Apparel and accessories
January 3, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Photo credit: Shutterstock
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","iv":"02986e7af1aa037504398178ca36c0da","s":"fdf0711d1f076b72"}
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