Apparel and accessories
January 3, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Photo credit: Shutterstock
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","iv":"12993f0d281bb0197b59b40b6b801ad8","s":"3e687cb0ac273b06"}
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