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Q&A

Perfuming fundamentals must be reinstated to combat creative stall

January 3, 2018

The Society of Scent emphasizes the perfumer and the juice, rather than brand marketing. Image credit: The Society of Scent

 

By Jen King

Formed by a group of veteran perfumers, The Society of Scent has set out to remedy the fragrance industry, as its course has veered from thought-provoking artisanal creations to branded money-making schemes.

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  1. Ennismore picks Bangkok site for first-in-region SLS Residences
  2. Dior builds five-story statement flagship in Beijing
  3. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  4. Happy Holidays!
  5. US luxury car market expected to double in next decade: BCG
  6. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  7. Luxury Unfiltered: How AI undermines the essence of luxury
  8. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  9. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  10. Louis Vuitton shares names of final Watch Prize contestants, jury members
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