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Aug. 19, 2019
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Perfuming fundamentals must be reinstated to combat creative stall

January 3, 2018

The Society of Scent emphasizes the perfumer and the juice, rather than brand marketing. Image credit: The Society of Scent

 

By Jen King

Formed by a group of veteran perfumers, The Society of Scent has set out to remedy the fragrance industry, as its course has veered from thought-provoking artisanal creations to branded money-making schemes.

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  1. Chinese travelers want personalized service, embracing experiential: report
  2. BMW MMS campaign achieves 30pc conversion rate
  3. Chopard champions French filmmakers for digital film festival
  4. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  5. Should luxury brands stop avoiding ecommerce?
  6. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  7. Beauty begins retail strategy overhaul, moves toward standalone stores
  8. 5pc of advertising spend dedicated to multicultural audiences: ANA
  9. Secoo aims to develop AI authentication
  10. What Farfetch’s branch into brand building means for luxury retail
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