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Perfuming fundamentals must be reinstated to combat creative stall

January 3, 2018

The Society of Scent emphasizes the perfumer and the juice, rather than brand marketing. Image credit: The Society of Scent

 

By Jen King

Formed by a group of veteran perfumers, The Society of Scent has set out to remedy the fragrance industry, as its course has veered from thought-provoking artisanal creations to branded money-making schemes.

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  1. Luxury ecommerce lacks speed, leaving shoppers behind: report
  2. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  3. Tech-augmented hospitality offers more seamless, relevant experiences
  4. Brand values should come from the inside out
  5. Day's wrap: Chanel, Sotheby's, Bottega Veneta, Pat McGrath Labs, Secoo and DFS
  6. Kering adds Balenciaga CEO to executive committee
  7. 5 tips to help with your presentations
  8. Bulgari incorporates Italian movie motifs into latest collection
  9. Emotion should not be underestimated in building customer loyalty
  10. Kenzo, Kering, Four Seasons, Valentino and BMW - Live news
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