Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
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","iv":"ee762db5709ff6e7019e8d12fbbce607","s":"2bf123f17d9a333a"}
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