Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
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","iv":"5e5a83578a7b1085190e1cc64feda694","s":"c303a7fcb3673a8e"}
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