Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
{"ct":"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","iv":"23da9f43b95a8f1417f2ceb7d49130d7","s":"b11a14367812d23a"}
Share your thoughts. Click here