Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
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","iv":"ce6320b8aac211d973bfd58857a8986f","s":"d85ff574bc867431"}
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