Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
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","iv":"1e9440be26013383b8976c6373aab39d","s":"7357ea5d9a12d9a0"}
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