Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
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","iv":"b7d7a4d5efba2c4f250c5b5dea884f8c","s":"84bf792984b79d4f"}
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