Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
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","iv":"c7818ac6845dfaf83949d6a5f16454f1","s":"931f3ff479cde45e"}
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