Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
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","iv":"81387a2a4c0b56b60ce1a09438adfa14","s":"3ed0a44bcdaa2bfc"}
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