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At risk of being left behind, Prada finally sells online in China

January 17, 2018

Adding ecommerce is integral to Prada’s evolving strategy as it tries to recover from declining profits in recent years. But will the new online store be enough? Image courtesy of 联商网 Adding ecommerce is integral to Prada’s evolving strategy as it tries to recover from declining profits in recent years. But will the new online store be enough? Image courtesy of 联商网

 

By Ruonan Zheng

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Gucci studies connection in spring/summer 2025 campaign
  5. Dior dives into French Riviera with escapist fragrance
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Hermès showcases the surreal for spring campaign
  9. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  10. Chanel unleashes ‘From Dream to Reality’
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