Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"5a9a26adf53e892bce277f17896d4e06","s":"6daf9bff9cd96ee8"}
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