Retail
January 19, 2018
Neiman Marcus is looking to omnichannel to boost sales. Image credit: Neiman Marcus
By Brielle Jaekel
Over the past few years, omnichannel has become a buzzword in luxury and retail marketing, but by 2020, consumers will no longer tolerate brands' mistakes.
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","iv":"95096867763debca821f8bc0af463e94","s":"b59fbdf0007775fb"}
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