Toyota-owned automaker Lexus is strengthening its long game and attracting young male athletes by sponsoring golf star Jason Day via social media marketing.
Australian-born Mr. Day will debut the sponsorship at the 2011 U.S. Open Championships June 16-19. The golfer will join other Lexus sponsors including Nick Watney, Natalie Gulbis, Charles Howell III, Annika Sorenstam, Peter Jacobsen, Mark O’Meara, Raymond Floyd, Johnny Miller and Mark Pfeil.
{"ct":"7VJDsdSrAkYeEL4A26yvmAq9tFUJc2CwpaPo5A7GzYyBxOvKRK5KYdsmxM279\/zLor\/P5IPXe0650fT7yJF4rocns2WB7DnEVRmUKN+8ShG2\/P86lSTGmbk3eisfE2y4USGlfOqZCRO1ofCN5nNFjLC2Cwqcbldy7TOCOq\/AhRvSPVzmc7svyE6ZlvU8DF8Qd53k2adlphgJHgnhyvHswchmAM5AuQDoMjvOU+ZUUZemyhAkoTuVR5+8eH4D4Kja1juyQmOfPBQlcK07ai7HUZdUyy854FF\/YgBUG5k37sw4wWSg1flRiOFxpVPhB+x8vczJV37u4IlbpbPsN3zpdBM7uUON1rEyWIyrqLg1LdSsx2+oYumLr2eKr53wuiNAjXltN9uPY+te1iI4TlTWCYqfGHw5nP8HJn2u9DItnXv4qW3T3Z5YIktOsv4EcTFlVeZHR76GJC+0m1MTUt\/inrz2FrdmnyY8li1zqntrUIIbzMp477iimc\/aydgnXzS28lltzHnVnqilYUyk8JN8g8B1gGJCkSQxWPw9kfAfOTwFYK6hWMN4iJ\/jrQlsRj6L\/7DVEHiH1yUUvIdhxFhe131EfOCmg36AvXDubqCy29QkqlrPB\/08gBIr8TCzt2nBoSrVN4GSTdHL8icSqN1m+KwoG0jxDo9oZF\/edhkM0dbd2Mr9mYDfrfSuh2Oq4tU91hXe403m5xiCYktPYxC76UjLRJPNyve2VXDDuPIqbnhe2qkAKqEiMIAedppeoZTs0bHtqmDG2DQWGq7D1V5GMBAZvPpWmdNO9K2HPOS4OtQE6IaVnlDX6N3zCXJ19SjOmaEcckGCVz3qvk1NngINapEu6qzHpJeXdulnFInRpuWOU5PJ9m2zDOn2MVS12oistBNr+7tmAtvk8IR7\/tcAhACjN0UIp3uDFVUoXMhW2IYsU0\/TUeT1+UdwXy6apgF\/Th4zbIxf9lQm3s+j9+W+cwuQbdlK9zL7dgkMJicS86ICnc3TuQ+xU66KHOX\/z+DXrN\/jegJMVHmpMfo21pU7MTSMQg93mtoOuN\/4U5Ip+oexRbSbSjo7\/Q2E+CqUSJ6ayB4slS0DFhZc5C9Qtx5Uw3VtOTgoZwzOHZKWqQ3Oi5Pa5AClgZMzYqIK\/O+mVxw28UGDGP4BolLGIAAEHSuHIIzu5+CYSwRDY63\/Mj6VPsw+mTRdIi6+OeG0VULmyoY3NY2Bys6GYRrCR2gn2acpFrNVOi1NJeQuC0ynK2jnevuB7AFUyA1Te7yShn09Gw2qdqA9qCZBNJXtnpWATomaOTYAR6m3V2NjeGlADORi+iyQK90rSEX2eAqAyHHvYJokWKnxjX36QtBMYAsAcKkXsqT86MiOaL6cLrHoTIzVb\/T2yQObL4OsGvWKG13Pxr5Fmm57MmJOvF1FFVid0BIY7coeYjBrol15UFfcfj4zJHXwZmKdmTCMSha3mXjjHBTTtvIEAqbBXFBEYAy6m8vhL\/2g87oahHUGTzLr989KrknDliWLy5oudnhQvSJJI\/GL+F2ytLtJgG3ofxrgmqhjI+uaehD+KZ6syUjQgOYG5ATv89FXu7iYFWrd17g91UY\/jVCZl5ALZskVxiDC2\/iAn01gYy\/ZRI2OEDDCm9zLGhpN7txP\/fD04avzRdB0df0Jg+SlgzavCAC9Tt2U+oQJtfNqZYNQEWIKnz21af9I4EBqssYlcRYyda2ZgheQkhUTDogXqOPTwFehzmtegKVQiry2Bo2vMMpqduJwgOpUDRazeHQJOg47zPwOVUfd1WMjcRenRBElm0Cgvfp9KtG3RowCApucEJ1yNis6ALbxOjJIDA9SK9MtvLrv1Yuop2Yb9ULX9FUMdyheLzYzhGy3tUQuyqHojRsAeD7uYF94PfbTQtZehOHfNes9yKzgDdGBimHEoUcAQixTq3Tn7XzTscFCnOuFNGt1l2U2YSxHvwS1Gsfqkemvf2QqkQiWAbc4W\/xbJYBda2vuDnJqBjiBy23XGWgQnk4aLloKnHyP15rdnVbg7Z0cBZeLARWYHaDaRIKebW6nVaxWdfI8EV9Od0HnSiD8vMkL\/aybF5ArRXnfprJa6HDuNF3O41Hto4\/pOWbEfJKT1Vr5jduuHAC5n6DT4eJD1uV3mtnd9IHDGaa3rPTmEXBB1YLH70lGQj9XFrY2ylLgW5Iycx2QOEr3QdNpQAhq43Rmo0KerJFMsVhpe4k1diEG9f8G4hPTHRd+HXnSck07T9QmtXrYDAS3RW2u7pG5wksusQV+Dtwze1JhXVJoYRxdGhMfl7fnoCJkF7sjy8eMhzH\/S0Eqblco+CIZRHeMoXpEqdh3NwI6H46SmOpRVHqPaJhM1C1tR++HrfT\/ph0eUcM+vevXRyeMCn3TZ7lJWINJai6abdPJOvSasPsMeJcg5T9BQHNQJ0bTcepWPCb2uXFHt3\/4Hx3pHrLvzF7EFsGRv\/yqkGTjox1FAdtCChXZvNllrMC8iCFtDnR1AMLN7yw0\/s7vhZyaYv9VFwhWfGYDhpZ+77GbNKp5CNZv6YocOWJacZ2FW9wqtzOg6o6Bl2xoJ6bEOaVJXt79y6gD6LC+5+MMW37AQqHaqKDY4i2G56Hxpt5Yp4bigS\/yJY5Z\/xyqZuCt3SMdI5pK1EoJ80dFSI+ABppC8\/DuOxGNoS6rVKANWfKZA\/XOz4Jx874hkXuYvZEgYcY4YxA5YjxSZOKfyv2rz3AVwm6AtCFhJZZJURsxG6Hcm4tI57jMPwr69MejdskRfHTMaSsQJuEBvrm9xZhNG9DRNc76xzB+TI3fNlG4y2KsrKaynvYDMGqaLgJ85SA3BNA7dVkcyixe7sOACJHuG5w6HY8dXn7+hjojv2XZULDggRTBJBcr73Pwxhvju\/CkKQGfVEM7SV63RNewSjyLiVpHLB6fH+Bl0sh\/fKq0yT8CgibLJK4Bn49aqzdNr65XqMRxz2bO29mEsouH+dkWjLv97GZBUh5UYsLUfBP87t8gF97tWEy3cnY7\/d+vJdIKolgfXEqGQVH7t\/fCpVURW3AnL5rBA6g19TSQwh3RDCU6EEGQ5nozrcUm8fXt2pXwfeZAsHJdL5pwor83UyqaDeeJXRbdHyctt1kBqihwMxYvqZC3w9leOTCJDR7+7rAQ94s83IF9klLyP74e17hKc6lou+VCEKsJclc7s+pX65dBRqHzTEKcemsuO1GuuoEx9pUkSK1yUWAPfZgFSFkyOo2ev9lxZI1Hd70ZHGcwfkZnipOqUnrgm\/jm0rGD5wZVy5fiOUgDeerrPdIGUA3VhDFDpn0d5O9F1MnqgGurBTR\/ffNsFFWSgzrAwvXXFKmhej9PpPxr\/FJ5tcnwO\/sZiIhqkvYb2gJqu\/+m7FeemkBHosT3ullrE+eTXjKPAbIdqawPPcwJzKaFUeUkl0lJxLauNwGSK2+Jdy6OJ5Fd+fyPJxIaRWJ5j83eTNn36kLLY3L\/c36a5fTwvw\/QMAP9r4BOVrQLGo7n0opUBU+HsfnMODAvQTTTFWISlnvgxxDG5oCEeXnvTV37CD+sna\/IFE33ejTDsTvUdsf0spP8Ru0e\/ZCmfhCR1VOhc6eLAUn9gCmmyco7jJ47ckP0JF\/bvhJ4df0nptvg4AJ6XCJvlFmYGEsPfBciGABBfHzQJPm6H9NCv8ZOLQnyo3Oz9csjPx8q8hWnLf3qiUx06Gb4FRvwFP\/hp7oqZTNJ13KUQyqu8Q09yHFjZcD6TerrlspS8ivHagSBx\/BY2JHehlibKmO6eIBmlJjpCglkKPSCz4RN++T7qKdi+MBySLxPerdXd8Dz5gA2ZskXEY+wVVUNKR0wydHQrtm6Zgl9gxJe5xDOEbDKNL82RQeAmKvT0Sx1\/gO5uJBJbsO5u8IuiAh\/U9Dq11cnTjHz\/SdvwsSpWSObrizTARecpg6Hv\/\/4LW9j5yJnGRz1wYIKP2Exxn+iCsfOyrIkapkqzN1ajFrm26mnPlcCdLmzQppgbSu6es38mPAgMQaEYlt9fIcvnxWSXsgej3y3SbG\/6RNpbMsWnhcMETVfFw7QHQ1IjObw0aZKc026qO5TYDPPvlY9Pwf2ac\/Pt3xkxnWip\/p920ubBUE3IVL+kFtjTHWuTr5U42SYvFk3s57D5XSTBL9mBmfBJEEU9aFZH0WKhnvWYxPIVUvNpiKTh64TRrByddQQeEPA5i65iLUqLhp3lD1bDNqRexgMdnfWD26JjFzKhwa9Gthtn0ZQiHFM0omQSxB2PpgA463dX6yuTf07HPWBSJ0tH55TxibWxoiRvbV7pPshYk9kwaN0mMWTTkwwNCxIE4iooRwJNe7+j98LHSpKMNRD04HQnVsQmB\/Q6hIzy95JfTfXRJ0t6Njih5L+qCE4gifcNL0kVSGedJms2OfsNRisQ1v0MdlO6ORKnAXkU\/LgWM4GOcBOZE6CHw7dpxkxo9GLyWVo0cymMKylPteXjkvDAwSZr9g4LofrpqfC4Gj8CiqcxDuOwGhHHaDNrqSkQsUwNGhAzVf8DL7Lr3AT0XM0u1IT1+H8t7QFqZNaYHcBvNPJWu+Z4haA8uA3Xv2PJvudHz3PwVl0OSkOWVv+Fpk1exLVRSWFhl9er8sxsLgZFDMalNWnFAFM0DSk0X3uLhVkV3QtlcPDzcqi8wPOybSrb3dlxpJWUiZCrcq2wlY3TT7hKhBYNSYlim7gXnxr7jfedUzBlwavRLdn3qUHbc+Ujk20mVFnSIDRF\/Rm9HViOfYLqGrO+XkjYsencs\/2ggoCoSj+JYZx5WtnYe+pRFz9Q65gZb7hmbwNp\/Aj6dlyWF5zxv3ih7pxI5uKVCk0PamKpgjkUA58wVIyyAIq4fmmo1vAeNisLRgHb2HTV7I7VG5VLBVzfWIVOLPBziF1J+5v8nEzV22+m\/JfGcNTMPMLQraLLKYLTMIrPrTWv53pjFoXOCpQk\/SxB7OsoWdONUQyIixNrIV6\/YZtUtVKdoJTHonwnUgTbPfXJnHZ83A1oLzfjhkzeZ0B+8DilSXPCKB7tFKpOwPOejM0VWcvOKpMKk56rW9atUMbNmwVL3Z6sLBVhLJpINWdQ1S\/yWpMt72VsuDdyAgC+JP8FxJwfQtUeCojFPjf4ucjUhnkrv8te1\/4T5MJzbE8Vl34jEQJAQTjNAKOEEPHvT4TjKfxIk81WB\/63L1KatM43O4xO8BbFKlbWcIFemRV+FtoTm96nivpn0bFN35CuJd6qoN5m64rD\/lkPWeQQN7dChh+OoLo31AvCB7Tz1cBC1aREStItG+WjXn8p3A3dPFMrJ2W\/X1Hmp2a7LOP7SiPJ+JqFTmuhVVN8DuFlrwJFowD8f2yF46Gx8\/7j5x2zhDZavd9e5jOEjckHLGf\/a9HMawXt5p8w30Nw\/PMceuq1xjMTussb5ZSPiLFK\/c0HRALCGFcM9KmrLbB2udipJzQwhxfB+a7UP0WA5fjxSOPw4+FTE8BUJ0v7wSxzfiavkiQwGB8GpvSzfrc0mEaWR1SSXynx8IPb7qoy+1LoLjJ+0s9\/Z7t7UR16O+3pNjXuRpE6CtlZlWyp+QhIklShqX9ZqYO6h7o1xe03CL2R3CcxatMPwZeWSbQ8xfvElM+Csk3GHL+fHkvh0Ut6aswODCMENfufXwAh7P6enUY0sXCH6aWUrlOW2NzYc8Uvd0zjAQ6dGbSkpwCJOXlFV+5cpOKUoxUaC164A72bcOhzy34zy523+Mf5wUn9gIfvO3UdLRyR3CgaaVdwQZusOO7\/5ekC5zKqt5Z1YYg+An+Uxkzp807vIkEHObIfI3SlhZEme78\/35DwcZG3JsPpitOD+dtg9QA+79u\/mlfwhNy4U\/Sap1duwWkw+VPTl2JHL1lWSjS42VppP13uILlDKzFT1SW5lTukxUhU30G60aScul4zwV3Xs+W1Yv\/wBw206NhI8bh6lgAu36dXMByz\/wkXFK6XZYjlRiJpsDQbbelb+SDJgaBKxgxbK5w+0ZfjcTFh8lJd9iRlFhqPqsNPPumRaPowGHMkHwUhFERQlLaNBW5lSt3sbDjxlhAXi4r2XOg4rK47Vqax8mgct\/KQ6YLDvJp5MtmUMP0Bca27vmW2I+34x0mJKf3nyBo4GtrxD3jD5aSFrp+G6tUd7ILmVZYi\/5NwdyHaLzCOTmc+1A1LSLXDsafY9qDiNl1vxW4oNOGul6qNoQwa+wwpWt57UwqqEqz2VxHBOtvckHBf7bTJa9VB\/CIZAjdN479B9rKCPshYJxS1r4xBd\/JxIST3y0ViU4wfTRB2vH3mn8a0hNVU8s3ay+jDNePiOG2YboXkOe\/jFHVMPvpWVlWYvbHObgqsc+IGC2AbmZPpgN4o8d9LfGo3i2Cn1WiZWZEIhR9R0qLqBsEi6Zd9HeGJI0qxV0v0bR9bmO\/Mq8ffqslQEjVg9\/MTCRIvYrc5Wcz\/fDHfCEvTwBprgHvU4T1a1Vpt\/mMo0Uuqp4ah1orbFvQnkgGjae6Nr1X+xdlk0XnO5mn3IL3DPe47UiDACJfVAvsnWMq4CXLfNdUFthXcST3h0jUAc+pV0MppWMV4GhaQE\/ai8YaDMbVnSXqrA46mnHBsvhisxO0RqsVLFqieWqGPXfTuC1nxHZmSTzDIAvn6C+0zKOVLwpJ0Os7VeJnlzLmxQm7WfTDgEcEYX8MFLmzZKxWqFMMhfGJVjTEiarbDuUOjajaMYNNlRIGz9LkdWz64kLlul7Ld217TdIOgxRN4A8nsfRf+YpAGnAEjVI5TB1uaqcy9GkHnWTWQi5Mg34Om1KawuZTZba+hEzqhhlLmoZ7ChLFTtiMWvLyNF5SLuyOYJ0OcnUYTS9QOHnW6UgEmt7TE2XspiavKor+KNp3yGxeSjrzonHpWE1erlYUsqozDk38VxErL9WLrZovugCsvxMpiJRoq5GtNiI4SYJxEnWg5pirCOpvLwiYCSdtdmg+l497kj1ZW67XoGWV+fCbHn23Xm+8o+V3zvYskSJfvt1Fi3e3KGkIGwbTMIvqYMh6pLQhOoUn7m1ZHy+UU0jDdVwIS0mxusMPxg\/kmsb9f2kHIB6PHpQh1Xn8N8zaJva02DUYvdTb6nZHU8nv5fvWzpm6pqFyeU\/OagpAuwObpUQ6uw==","iv":"e0b3028f2d2d86db4e17c381e4252f01","s":"0ee9814efd407275"}