Toyota-owned automaker Lexus is strengthening its long game and attracting young male athletes by sponsoring golf star Jason Day via social media marketing.
Australian-born Mr. Day will debut the sponsorship at the 2011 U.S. Open Championships June 16-19. The golfer will join other Lexus sponsors including Nick Watney, Natalie Gulbis, Charles Howell III, Annika Sorenstam, Peter Jacobsen, Mark O’Meara, Raymond Floyd, Johnny Miller and Mark Pfeil.
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","iv":"1b9a7b6021ce9975f0b7c93b508db5dc","s":"2c86b130a2e35a3d"}