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Automotive

What global brands can learn from Mercedes’ mistake

February 8, 2018

Mercedes' issues an apology to China. Image credit: Mercedes

 

By Brielle Jaekel

German automaker Mercedes has issued a public apology after offending the Chinese government, in another example of how global brands need to tread carefully in regard to cultural sensitivities.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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  5. With ‘Fireflies,’ Valentino finds power in numbers
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