Marketing
February 9, 2018
Affluents are planning to work less to free up time. Image credit: Moda Operandi
By Sarah Jones
Affluent consumers are seeking to simplify their lives, with more than half of respondents in a YouGov study saying they are looking to buy less and declutter.
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","iv":"52e53d143c5aa04f502c039615f3e432","s":"8c18085e7fd4775c"}
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