Marketing
February 9, 2018
Affluents are planning to work less to free up time. Image credit: Moda Operandi
By Sarah Jones
Affluent consumers are seeking to simplify their lives, with more than half of respondents in a YouGov study saying they are looking to buy less and declutter.
{"ct":"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","iv":"8180162b187195818cc75599217040e3","s":"50114a12c3123978"}
Share your thoughts. Click here