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Marketing

Snapchat’s new update displeases users, alienates them from influencers

February 20, 2018

Snapchat's latest update creates a rift between users and influencers. Image credit: Snap

 

By Danny Parisi

Earlier this month, Snapchat rolled out a major update to its user interface, segmenting brand content and user content into two distinct pages along with a number of other changes, to massive user disapproval.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Subscribe now: $12 for 12 weeks
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
  10. The 1916 Company sets up shop on Manhattan Beach
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