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Food and beverage

Pernod Ricard’s Tareef Shawa shares liquor giant’s plans for prestige brands

February 28, 2018

Pernod Ricard's Midleton Very Rare Irish Whiskey Vintage 2017. Price can range from $75,000 to $300,000 per cask depending on the vintage. Image credit: Pernod Ricard Pernod Ricard's Midleton Very Rare Irish Whiskey Vintage 2017. Prices can range from $75,000 to $300,000 per cask, depending on the vintage. Image credit: Pernod Ricard

 

By Mickey Alam Khan

According to Bain & Company’s “Luxury Goods Worldwide Market Study” (C. d’Arpizio and F. Levato, October 2017), the global luxury market grew at an estimated 5 percent in 2017. Pernod Ricard’s Prestige portfolio outperformed that, with net sales growing more than 8 percent in financial year 2017 to reach the symbolic milestone of $1.2 billion.

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