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April 11, 2026
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Jewelry

Patek Philippe surprises fans with digital launch doubling as reveal

March 20, 2018

Patek Philippe launches an Instagram. Image credit: Patek Phillippe

 

By Brielle Jaekel

Swiss watchmaker Patek Philippe is finally taking on a strategy that many luxury brands have been forced to adopt ahead of Baselworld.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Gucci studies connection in spring/summer 2025 campaign
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. IWC supports global marathon to prompt thoughtful water consumption
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