Marketing
April 6, 2018
Data is valuable for marketers
By Brielle Jaekel
NEW YORK – While so many luxury marketers have access to data, a Google executive is stressing the importance of acting on this information in real time.
{"ct":"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","iv":"9fe02b1ad969d369f6af4d5495b93980","s":"4af935ddf240620b"}
Share your thoughts. Click here