Marketing
April 10, 2018
Predicting what negative things consumers will react to is difficult but essential. Image credit: Kamdora
By Danny Parisi
NEW YORK - In a time when social media allows customers to voice their criticisms of brands' decisions at any time, navigating through those crises becomes easier while bringing on new challenges.
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","iv":"1525f180078a9ce034945fabe63e8817","s":"97b4bb3855fc99f0"}
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