Marketing
April 10, 2018
Predicting what negative things consumers will react to is difficult but essential. Image credit: Kamdora
By Danny Parisi
NEW YORK - In a time when social media allows customers to voice their criticisms of brands' decisions at any time, navigating through those crises becomes easier while bringing on new challenges.
{"ct":"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","iv":"0e35a7fcfb6cf0fc5c536afd545d205d","s":"1494ee367843afd3"}
Share your thoughts. Click here