Jewelry
April 26, 2018
IWC's personal watch builder. Image credit: IWC.
By Brielle Jaekel
Contrasting the Swiss watch industry’s traditional antipathy to digital experiences and ecommerce, Swiss watchmaker IWC Schaffhausen is giving customers more control through an online watch customizer.
{"ct":"j\/1O04XpxGwlCoo3UyIMC5alEIBnffd8oncwEj0O8zR3Fgh\/BAPMCTDw7lrtu5KG9AtyFI3Pp31S8lGz4Q3ZLtivEu0O4i+TF3g\/r7KENEP617oeVD\/IZDi0I2nPjSN+Pa+u7bu4NMpwRTd8GfdaR5ND4g7DDQA6N+GXZ+zftJGdMi8NuJ2wuGTAUjTuXMoobyl4A\/HxBpPQ+AaoJivs9DxDqD996wOne49Th7+YRl6+a1ASebj98XznJUOxaf14+O67P9BkWZI+Jer+FKStjjmhjtcPCfGsglt4AChHo6xdG6S+Fdr2e5tWQdQgri1X5gZVbfLxEeb1hMy3VdzNEYyAL8YMJFVqktlNjCze2xGXvSAI5vtmmP\/eAYcA\/YgJRHVtVBRaDbQMm+m79URuwvO9bA2NOFvuQEiPL4kCjE8xq+gmLbXOOnJZM0qepuGhWYC13lX0+H2cEF0G5984LaxmVhVppQDkeNkcGYGBpponIb\/DTRopgUDAvXxuYG0+MO\/fmjbuMpSSiNuRUwZ54UvxNvyDGFdRgNFXOs5Kl3ySklgXTxfzPL\/bjrDz0jipMsmtJgsJo\/KvX9eT70kjZnvE68OLnASrL9a8BIJj6AMXWXD38RFAIqgYuwu1wIXsDOT1Xx4vBZinGcsDC8kyhOtCGkpTGGOUkWyewcHfCWF2UMHVXgNoULSIWP2jNnGwXN1G7rZLVxPJ5NGEYRrgiO4wwv8qp1K1dKeSRWW8NYjGDN1Yu5j+ZWZCJRzKFwLZGdh+33EuY61xEB4mDUoiUEeO06wuOyQ8cNKsCO+uXvxFAn7FNxdpoL3a3UCRD3GnPAAUo67FfdQhIeMnfZhCLKLyleSMyhsbXRdJRBXuFaKmU9PQQgCS4LURCWTivegS2Y3RGmuvMnCs4jBHkQzJikEuhPl\/tSosF2f0RG3UjDWZyWIdInAE0AxijNPwfkrkQxfRmoioHq7PjM0MJI1qXPXrJp69UJUggxmZm4DT0ZnRziov+WeMdEANAPhu0mSYvHWXfdH+tVOWy3b9jhqdsALtSXSqvxV4YUsSphvGTAxH708MZ6L7ekljCsNvoJCeoQKDSIImaRsxB+l+StSNujJNiE2ahQ\/LwnnGi6HTIOHI024lcexpwnTcHkz4cKxm+WphVtNlsSDVYCwe10clq3It8\/IZbGs9DevGak5qHIeoQaSTkJP6FaKG5S9xZk7e99M5mYet07H3hur3i8THmjTYtqxqDPXq81lpyvQi54zFtB8bqqIDDlFNcUWg8jmUSvI5kGdbC0iB\/tWazMXWdnDvt+2fXWpCIsZqXmPHzp0ejY4DHqZSkhMWBjnU6wpWAITrO5IO7KiD\/3+tGniOyZLIXC4gnL8NXLILwiRgWVKpKB2NQPeF37e01Y4PZwS7c5IAhXvPFtTaAbIgq1HUmXaEAVoKGog00Fvfc+Ko\/AbpWx08N0mi4RT\/wvdmyaGHUBh19kekLffmC66SPecIVwp2yS4V0lVd3jj0JgMaq+cRQ0FK0qZAgHuzE6lIhPT+0uxLqHTmhvDHHBiZy++77JUFvluVjKgzIOtK\/J8WcORC6ywmP5ltIctCDrklLYeh509X1vjxXCPdm9qTpq3qyKCcUob8r2LA8lKyiQ0sKbcFqGoG9p+gTuGmDGDXZ+yPzYZD2dEad5oRsCD25k5YrwmHMWvMTXUHkN8JOig2mCtsQff37gq\/O5qi3JetKEOBGJGF\/l7i5pzdlrSwIf57iWWFfqXldTIwY2imkbTLg4DiLH3EO1bZTFDvUwogod8JUWu6SVyEfflAy5I85w+QjzxZ7wwhzFQ13srD+wh6hHn8se0BilK\/g0DidewE\/TxGHST5mmi9e0MU4nKSq4FkKKGv3Uk2kA+pMxFZvb8eEeGbMz7c9l\/78grg+mhyli\/GKHmZUqDLC55oWVdHLFpoOlV50PWFNmImvkyr20Nnm4QObiripN\/MeKcEhr8AOaGK15y1W4AL6In5m\/g0DgVbnemkreJNzED9kLdclJu9BdLLQccLnJLfXvblh3yh3YB1Ai9bABI14Fc6mkQ+dTijRC3nXmIrnNCD7UwBuAkV4EwJ+1ZDjwZg4i++WvonwygPXczdPSsa4s3amtxwxqpOZwslPyBTaapzczoIFaf6m3inKdTHtqwRACunzVt11HV8jJpnkBkN4LPMww+lZR4YDK7hqIlkRwCdlgZa5FoTVgM+dMi5P\/veqvsAzMaE\/ceytjIfRN64ydv\/fX0+RIUajjHak9bab4kiJ5d4lHV7k6sE\/TpC2H4KpQmwE\/wWI\/aKjJmegGLsZp5LjJzghGZNrGPkygpVH16CKz8xWtBQDJGVd6O0YGCe0tnp5XkU8l5E5RGoHry+oS9x9y7BNNJxbI81HV0n8q0SaCf6u7rsbrkPrjagzuMNjvTwnhdJlTzwHU5zr\/P8SThIKBZUuMkbo\/FWieMqYg7hhgG6ImruRaph5VuTW5RxzstcNHgl12RbU4NKwap7RHye6kCwfhYoQPqGwh2nROJhr8Jf7HmGPYZM2YNTN4XphDxlMJfYlUiO+SczejFlErHwvq+aqjPtutNYIx1yyoUwjly1KQcIjemSOfv1wYvDYehSGSQKq1\/o+P+Ff9wpe0lNRzgfOPIPRM2YjSzFcD6fu5LotuADLQPMohowBZPruviMFszWO7V8\/y9ISRbDJF2D1rDaS0lIzmaKyMRfuDk5n0RVxrQy6KagtJmrSNPqMvs5WlL\/aL7GqwH6v9d15AcYZozxw7ZQ8mNk1+jMul6+QVAjExW0ihJhWhDN5I+TBt6PH2Tq\/q3P5DguxH9Y2OVM0CS32\/Q6ZCx9+BCAkk1mNEFQppR55y1L+ypxd90DBTibpPtZx4iaH3IjakDbhnYUwKwQ3IRbZEL45gawsu1YybJy7BXpkf3y9xoHXPxgf019WlRHtfOSNWT64FixRfTN0tfkShrIku0IwNgdF00KNE+BqNlzDoD+19Lm0bIipMAqoTHkJrpDauDXrsP8\/bRiybX7cFP+lbMkHKnp1Idr+7aigLUSx5ciEhv4CZLKBjVdQp0wBBJ6FNx5j\/oKP\/cv7vbbt2mts8wgQaqjT4dCjt25OlkJuNDOyTMIhaXNeZFMkHUg3jp1aC4GW1UtVSWzE0XrJTGLVM94\/ZfBEp1aQFPYF+7akIwByEEJy6ict6K+2RfGFGv7eTfFV9IraCc3+C5Nr4gxSbU2kVjIifpckd84OGWTB3RVjjd4SsBJNUuR+HBtGVPqYDo9sUUc0Z58epnnA6zFjcPOd9VMsIL1mrJY5zBnowhztoc4KJbfp334SqSOQi2xM7xRXWzTvN+CxixW7UPH8jyr2x51vAci0avvJEb9NJN6aA15Yq02ls1vIeb0WTrKUua9D1XvTsL\/XS45+yrCTgj9zLSKBOWuERMFC+F54L1OT42iB+Jiz5KNoR1QwkxUuu\/xuuxBqxu8lgo+DBHs6GVP3kcKOIRoBbQbgx5Ah\/U2jchYkq1e\/AzoBB\/MPFi3C\/k9bQbi5TG+4u\/nJt\/Pk45mn6ar6lCJkpCnNz9ek8ANnFjXyxTalvBKzgvWXOf135J7A9qiWGU49pi97vAozPZS0j7o7yt+jDFKrMAbNTi+MqsPaGVsijxquSRPOCGm1GAjdlacivMjN3+\/Ny7eVcbjmvToDVGAhOUUkJUj3vQj3z5zciAU9CNdbHFfBQNE7aXSQzw4SLNVxtFjqTUF5+MyQ7daH0qTjxjlY1UZbmf9XjLIPMBbYgnPE9h6SoE8x6psziXuHg\/fst4y9xdbqzKbjYjpWr+8sLL4bEHuY1hGixw5b2Epf1MmU2mfebOjvkvEKuOc2HKL3dyMIywf4mXtR72hGrmFGMOp8JdBo19O6+2RyB43Fg\/dWvbHngx1urWa5AErAypSofe4\/5tsAIqkl2TzujTXClN8kA2rYNga6kvJfvlpLaj+2YX136HKIVrJQtrw2xo4TRYflC2FikKJxkbh6tWn2vnz46M5cFgoMRijXNr3KzQUPABZAk03qaVsswutaIVJ++5kYPDX1p8N81no\/D+pqB9jEV7GjeN2NFQdA56q\/lE+ELXah6Trxb5bzmJmoRU8k5aA\/dfcP9DT4RZcdtAqSnVcCMDPcv1nMwuOh50+iO53VmxKpyUZuIkIzuFzy8V0LuP6uMIPnh0Yyv8jWJk2pd3rawWHT\/pGfLksI1g1gRDrYTH3Eh+hQ\/FvmCY3+bnas8l+Cuz\/2XzwAqvJ6rLIQjqsh4uU3naQwI\/AiOT1rZ6ITlKUIbbT3aVfNhT9uKY0BgXcRs9ie5Lmy59QT5m4EhRew98RR0ZPkubqiEsKN5zl21FkQ7I2EiNaREmBl75LSN6Mbi+SJkIReDfzJJMYjik26j2lUf1iEJ3xET99QG6aB3zmQmOqdeW9Wjv4cDvI27P3msCZOhNjFR264s5J9zDwWfxiQfP+HI96P1JH0HWHUCKyY4lWwrZY1mXx0MMTwSK0XbSfDp5SN9lNnAalY97aznq8qGtnaLs4tpTTUU\/ifM9wR2cNLx0W\/Z0+VISdf3pkhiuCrW+igKAYZPutgUUb16sA0N7LLefLBtgLsqYyDmID+eRorHOFWx8BsoCjvl\/FSTHnv8RbAvwbpWGIf9XHxKt8FuI27d14CA6VeeoE2gqLqLxkcfyBQWaD\/+jxb5Uj9Zy\/ABiuqfcNa60Yv\/eVhPpHB9aMwjJ25+sBcNg5T2c\/Cfa8o0XOvSX69GlLS111OVDp++X3f2ZksjRkF61l5H+FuL0sM14Zp7QomEYvZrRO1A8wrhA\/JwApVIfcsBhrmZuR8T4GW7bTSMbtY6\/jfLAGiLMP7QveqLqyc6aa7fj+Js91n7z4vUUVQqUB3uelhEIteva4FaIhMegTH6H3zoihW42p1Oqub0I2duq3PqYdI7z2Gra\/W93UYcERE5+r8TliC5Dqrx2fE+t3TEAwKNBCOVa+tTviGm+UfcMsI7fUXG4EGXHdM7Y31aIHQuHhdjziGx9iRXmo+3bYvtguvDhtb4wJjXK4a6H7h5LtpkEmbNOZFlSq1Z9+hSGMJX+bzQy0si+Td6B85I9JQRI43d1lFfv3J\/dmzc80a2\/jsJLa1xghb+a39IsMAMlP+FazcE0DE\/tiJ2Nv32xPIL3eZMxX1oHonumY9bLC8O6EjChLQ2ZikpLtZvltZn8C6uAm3CrGmbZz3SCk81E3mEbmIc7mTrDLoofIfr9KEzPwstQrCTry4cwipAHOOEOUOqvgh1aL9Nf2gtv58sLYZbstTY8U8roJu+wztEZp5U1GUb9t1+C3njkVZ26afQWDwVGWwcEV5C2wWvNoYb6B363KoG4ZW\/u608MnO99oDywWGQ92xsBZMtOnoSLUZqH\/FlInSjYlFgrKzXYT8o9mlEXdi2tXoceNATFmEevQXpnNVxzUteeoiZBw8EIRnQvH3vFYmgrdWU2lHInbPYqgb0uhDHnYERxfdBC6ZZ+kW79sND2dQjhf83YLt+QwNWhtGZ2QKA2stbjoDTcAk9yyzq35M+8egBMc3ufkRqKfkh9evAcj2DkxhUzEvzJ6sQNY2pXVk88LEDu557TEUHIDH7EflZqKbkpVeP8oCIsYh6le1lBnbsbAoUq2Pfbk7DYpn7PSItY2SBeql9koEeiaXoraBaygf5C6OJwIO8ZwYF3HdXdDC5z1Gq4rXrXZFyNkEsFi\/VBPDTh+UtYqhQvcD1Jo0jXm1HvS+WR2XwtJ0O2YYafsn2w7LJzNXY+H1yWEvWdWPIEbdr\/\/2tBi76Hi8zjhOYxuzPBZj8gDET7jpzTZrS8MRnxt","iv":"2264a29c2ead8d51496123970225f4f9","s":"10e3bb1b5ed21963"}
Share your thoughts. Click here