Marketing
May 8, 2018
The new feature is in the same spirit at Instagram's shoppable collection ads. Image credit: Chanel
By Danny Parisi
Instagram has added a payments option to its platform, continuing the path it has been on to make its user experience more shoppable.
{"ct":"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","iv":"24f28985d42793148d629dfbfe753cbf","s":"ea389753633cd605"}
Share your thoughts. Click here