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Fragrance and personal care

YSL Beauty taps Chinese ambassadors for French-centric campaign

May 14, 2018

YSL Beauty touts its Paris fragrance; Image credit: YSL Beauty.

 

By Brielle Jaekel

France's Yves Saint Laurent Beauty is blending cultures in its latest campaign by looking to China to embody the essence of Paris.

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  1. Chandon launches ready-to-serve spritz collection
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  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. IWC supports global marathon to prompt thoughtful water consumption
  9. Subscribe now: $12 for 12 weeks
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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