Automotive
May 17, 2018
McLaren launches a new mobile app. Image credit: McLaren.
By Brielle Jaekel
British automaker McLaren is serving its most loyal customers with a digital investment that will keep its fans close to its brand.
{"ct":"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","iv":"058c94a81cc17b85b53037cd7c6121a5","s":"503433498a8a6d64"}
Share your thoughts. Click here