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Jewelry

DPA makes impressions on millennial consumers with storytelling investments

June 7, 2018

DPA's storytelling campaign "The Other Party"

 

By Brielle Jaekel

The Diamond Producers Association is making an impression on younger consumers with marketing tactics aimed to appeal to the shifting values of millennials.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Louis Vuitton announces Regeneration 2030
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. De Beers supports Desert Diamonds with bridal addition
  9. Subscribe now: $12 for 12 weeks
  10. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
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