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Web 3.0 can increase luxury sales through easier usability: Fashion’s Collective

July 11, 2011

The right-hand column on a product page suggests more options a user might like

 

By Kayla Hutzler

Tab-based sites are a thing of the pastIn the face of ever-changing technology, luxury brands should now be focusing on creating a seamless customer experience through Web 3.0, according to an expert.

The term Web 3.0 does not refer to an entirely new Internet platform, but rather a change in which computers track information and display it. By connecting all the content and information for a chosen product, Web 3.0 provides an easier consumer journey, which is increasingly important for luxury brands.

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  1. Air France stitches product story into fashion-forward campaign visuals
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  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
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  6. Rosewood Hotels introduces gender-neutral parental leave
  7. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  8. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  9. St. John Knits promotes Mandy West to CEO
  10. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
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