Apparel and accessories
July 16, 2018
Chanel is developing its digital strategy. Image credit: Chanel
By Brielle Jaekel
French fashion label Chanel is seen as the most emotionally intelligent luxury brand in the eyes of affluent U.S. consumers, thanks to two key elements of its business.
{"ct":"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","iv":"083c3a42352fa225b8b5262b4109031b","s":"2f002f695c066ace"}
Share your thoughts. Click here