Marketing
July 20, 2018
Google's software dominance has led to its success in the hardware sector as well. Image credit: Google
By Danny Parisi
Google has recently been hit with a massive $5.1 billion antitrust fine from the European Union over its Android operating system, putting pressure on one of the biggest advertising platforms in the world.
{"ct":"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","iv":"3301c306345ddd85f158fae069ab8783","s":"6a41dab850cc3974"}
Share your thoughts. Click here