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Automotive

Mercedes shows EQ as way forward in impactful campaign

August 7, 2018

Mercedes is hoping the EQ will appeal to a younger class of buyers. Image credit: Highsnobiety

 

By Sarah Ramirez

German automaker Mercedes-Benz is appealing to the next generation of luxury car buyers through a video campaign that touches on the positive impact of its new class of electric vehicles.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
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  9. Versace announces exit of Dario Vitale as creative director
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