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Retail

Voice assistant algorithms challenge consumers’ brand loyalty

August 16, 2018

Coty Inc. looks to the future with Amazon. Image credit: Coty Inc.

 

By Sarah Jones

As consumers increasingly use virtual voice assistants such as the Amazon Echo or Google Home for shopping, a new report indicates brand visibility and loyalty are at risk.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Tom Ford creates kids' collection
  6. Zegna weaves showroom into multicultural film series
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Audi propels Santa into the future with electric sleigh
  9. Farfetch caters to traveling affluents with yacht delivery service
  10. Fendi pays homage to artist with playful puppet fall campaign
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