Retail
August 16, 2018
Coty Inc. looks to the future with Amazon. Image credit: Coty Inc.
By Sarah Jones
As consumers increasingly use virtual voice assistants such as the Amazon Echo or Google Home for shopping, a new report indicates brand visibility and loyalty are at risk.
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","iv":"63e2e787b39ef3becaa788409f86de73","s":"2aa588d476f45a6b"}
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