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Marketing

LVMH picks Dentsu as new primary North American media agency

August 17, 2018

LVMH conducted a review before making the decision. Image credit: Louis Vuitton

 

By Staff reports

French luxury group LVMH is ending its decade-long relationship with Havas Media, moving its media buying business to Dentsu Aegis Network.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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