Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"bec3e50314301fc34caf961ab5bbcb00","s":"4ed257041315752a"}
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