Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"9d3dbb184ef0f05701fd55ee79d64103","s":"a0eb5aa73d879d14"}
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