Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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7poL3GzH9z6u\/50BVhQx4DAE6jac\/n9rytLSSfJRAqLxq75A2DuF2IBeQ49sI7KvkZUkHGabgjFZ2Xf\/rR9\/+u4S\/V8LXfAkCw1EQB6DOZaLkAvNkOtVSRVHhx7DHgJS7QFYDZUPxo+QBDz22nG3315VrTRCMK1abxYWU5Cti0EE7EWMitrW2USjE5vR\/KfXjXDMedGO3aLxnyPktSyAHoi\/va1F2HMGqfp8\/+DlIAxcxyd1x88HBIMMidKKo56Fb5JGjUrEZIq9dl\/68\/zya0Npe5i7NGBV+nWc9KBh260YFIYLbiNcFPJZHXRd9lRhdk7B\/oYoToAHfHOJte2KFMccALOrxpXw8cWZeTs2ToblccFxGtMbMAEeV50jK8XPwA3x0gOFTwsYePm8TmIkSueV3O78QkpmuJNGTeI5lXYTp69h0E+8sHJ3nVSiP+ZQH4LewCgWdOMW\/GH1MIPjREEUz34MKxY6XrtxZEvtN1P8JiAjb86dJoAI4h37VAoGQNfIDTvdcOaFmcRhpjz41CSz75WgsJXXp+3a996A+1GLBo5Ry5XcoQvuC+\/xmv4J1+LNHuDiFZ5gSg+hjK4LPjzxFkuW3BkUt5M4M5UhCrUfuCkT9g44wncWG9KUKk7JFiGKtriJKvDnC\/TwuRct47zg\/zU\/ERSqxozpTxcKXzKo6Gc6N5\/VT5uVY6aLrWd8lSrQ\/A+mSEh8FouSIxS+nCOA7JT4\/MCsVjhwJs12PCzy7tawXh+c+pDl1rL5MW4zbqTsdYOus2X6PX26rrmyoJ2ADBHdCF0DD6or90DC5uQAhSlj1+\/0YbmXmekDGqILz4pAs3z9v3SdzWLBtds7S7arAaK9XnUdkRWUEG5QOXmKl3wziCkMxXkrJ6YLWNyNEraksBqTVh2MVGqDT8suYaiybJ6eBVzq4+nCVMkSgIoKCBTgGx3miS4YaC3y1w0JetGmeCosmPN5nZLfMZweYdziT9I2k+rIRvxnhgrSlRJNwwLwRZNqC2NkBBXwhHClBPkD0BauYcO4TepiUyOO6wTp6y7lWeObY2b89zfeqrxYSu1lJAgZJ7tf0k2Y3hr+OOqRoi98jNvtj7eOeBmYzmVGeN5bjl8MN0NTva+IZkrrdeNkW7ogDKp5SSN0I\/2rX1QFLDKqMgyNKwOdcfTDxTQGq\/HmwtHQ54yKiIOutABYI4ZGt8mwRbjQfv9YnirDGXLbeqRwFp1sT73yJvf\/J19OSFNZYPHOkw5MAF0MF+o6GW1q5TN3gwmgGEWydrvVR3yKnhw+c8RI0cXCV9MKuJleAqpmY+ATKkK1qMmAzVU+6ceLM8fvYUQdR\/Px3VxIELK2jn8y5wvlCEqt\/kVLV3Kg8WFRMoPL9x9ZsjAiS78okMWBxWkIn+Jy64vHEGwY\/DwNnGKmnTHmCHDkGo16kkIl32TILflbXZNsi0nFdKJ2l2mXsNFHcg\/TAm2a4rEcoJBMywS8wKkVqsVOuGwhCMHm4jnymCC27ENF1E5eTTllvlQlUqenn7inUSTALxwxl8Kl0y6GBILdhgCvoogcS8GrDrE16mBCi85wbLNvQeDj+oDfMOcvCvY8ohPhymIn3Ig1xxYWt\/hmUTu0h0i9QYJJp7NElEfZ\/DNao0+\/hPAD5UYqqZTPvXvXLvcF5pD40T\/paaD7GjUnHBMqbE23AB\/Ee1YtkYWt+ElLvabNi6z6cPYn4riT8673n0GLVOULcxaD3CdHbEbceOwCWeTAeVXhAaFp5RdQCEGL\/klki0IzDTmk2KoFtlfvqxrSqjlCHV2gIOTFjiCqylNefP4B7Og2+u8yohUu3bipN2SwZMpFZcW+husaAIxFJSqx35jopZRlTzmf9QRKGH4IaAUT3mUMSVQ85bHrBEMbb0ogBsRT7BpXljiJSBDxbJ0N89\/4hH8qzH5TMSNuW3Vn6EEdKV10WNyE3IOjQqYj6NJRLQ1T8iXSL9q1GTg86TSPgB4xSET8+SbfyWUPdDh1Jal6wjU0RMW12fNFVvoIGxe2eaOSRKHPwgZyuUVTDd8hVfECY5wfvhZTeqWMOCuCeHBxRwp7jTwcjAFQVsyYGUbVkkHUNuodfIUa9Il218ygvbDY4r9ZlYYCSdmVt6UzOfLvpdrVsbR8tI6erz4Dh72dQuplxiMEVITGGDw6iLmbjD4gCN1pYGNzF+xSvC43jPte8mWmUDdIWAl9AOA7sETpd8vYvv10QVK2PxUDEgngvc2\/6ITPg3btkqfaXGneh\/QiDre1xeVQzycGHktduZvD17VLQlsA84q1AM1cvCAeCoSycUvLdemQowGJMbyJAzTTlyawMiCmPsfQinFayxXKdrchOG\/9UAVsIeCqDm5Z8kN7i2wXUoYWIni+QzaJOL7Hi\/mggvMjNgM4Gup9saTeDk07WJo+sMwt\/jn+ZLkP69+yQG9w4d4p1Bik8uPfJ4hDwxEsTJMK8jG7QjD63+w5XTnK21wPYTZwTYi\/Iorh2lL0EBCy0ct+8\/+5az6FTOc3N7xlG4tC4jvacF7fIBm\/d9L0eKZTRDd2x8eKZjQGA14B32GmDfqqzkO9Zhd1qFpMLpTpvxbahfCg7c13X0cvGNOTMMgoPGHwf4Ujy5JyjOFfvuu+\/Mtp90NDBJ370tRCgy+spT2Gn4CWAeq85Zp2kKRmosVFg785wtw9pki2mNfA677aklByFt2Nfun0ONfrv\/QM9RoE2DEtydHP0oSNRonK1rQMcGYBP470n3tlZhXYUxECcK1\/Lypr88\/0azzR8MA+YoFW1YP4yeXs3w8mUyqK4bi3n3BSRKRf\/4XDlPyJUCNqhQqNJb36D0x9ecoPSmS+rBfwAdAVf71zFrklXqfW\/QIAqUcRLtP5KxDWf1\/iAV03JOzrjiqnVIQI9AZGHGm3pLMLkRBN\/FVBYqHGyH1SGzlOJexWi7wE9BHzZaBWjJajnAR3r5\/dVEMy9r9KfpqD0gO9QWJakLg2lqwJAYO4QPIUwWOix6VefHZiSET3wlW7BvEvNMemUdKqfLsAIQcpc9VgejlfXZML3c3Up+FffpDH7R\/f9Xo8hhKnjxDrTpE15D9ZWJxkO9G8S0GzlfQi7Wk67pEastLylcGVX5RceGW3SDEPLAH6bxDbjLgIRL4r86eI1cubN9kl8cUoChqCYUmEgN6avtYy2KFBBRR2v7nTjo+cYPPfYRjqT1A09hicHKffiL3fvZEeI7VpmuIVDXBbhVBIvHtJecqD3WM2zTdRPLaGRKB3UtaxJE043AEPzC9ndAgCZtZRfER+sl1\/Tkse7EIkTQc7YjrUUxd1f7XRuslSB86breml9R9\/qR9LhnhbcGs684eCcKXkkdUMbNU4u5F+7h+BDYOV7xCnHWiUXk4Nfdv8\/DlJxv3lilG7apfzdr3o45lgMGPi+BT+DJBA\/9kzgFJ4Gjf4AeTyjMnCnqOfcgZVNUvEKpA6qoo726\/sMAnbQLsryfygOBiOcmqg1qjFPZsdDCS\/4B+RhUN\/cge5Z2fWp1EvBJjZYVTK1vV6SWRczbIhj4+yxtHOE0amKONCnnGlfUio4I8PMfU2g81d2oNbfocPANKRj64d416kiD81UmiCOm4jL1qOGzV9B\/nNCSUc0x4osIlOrzdFfpXAMTDX2NRws5Mf9NNCjAt1AoUNdNHf0dsSvXn6YctDOk\/SNix3tJgSrlStckzqBrJLjfdi9uvTkwLgBxofRGyGv7UzxH8eU3rXHPMlnuTlu8f9o5sctwGO3PFzHpmM5Ju9H\/2cJXLG+N8tIVeVrSW9T34BpVpGRxO4UJ3lQq+PDNSX0ydeRL81pbBP0PimvRJRuIOm5XZCRdH6GyVhOzbYqT8HONg1kbMX2CXlTfn12+Y30Xmig2w7AIM3po47kuF7hHTL0kWQVIX9hmUiyNQTD0m0zgNLhe12n+Gnc2pR4\/kJ8B5J0f7569nz+ae8x2V\/GQbB7YT5RwQVXWKWJEzjA27Msqf4qZP5fsBEnIMzCy9UAK6O2N07Zwvr3piGg71sbzenxFxhZ0P3YpTOYUm0C4gFz9WQXzKnke6Ee69P5gsHgiC\/0L+3B2ioCopKuNS7hfg+5GSLLRLoV6WT76R3KKu\/UdFEAj4J1V8slkKYs8dUsDzSI9KrxbLPvEfnD5xnEuz0yF1wHGrGJIExzT057BvP1WFZdSdbJCaic0EqESdcfucksSu16Kyu3FUI\/bMbhxWkEPpr+QaVKPt3vT4bAKjDHO7tmv4R+jKbQBIXDXY+JEyknpng==","iv":"b37f6d999467a07335068ece72d05468","s":"85fe6849377d0610"}
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